For Release Upon Receipt - March 15, 2011
The recently concluded carnival celebrations have highlighted the need for a more comprehensive system to manage the country’s premiere event. According to Dr. Suzanne Burke of the UWI Department of the Creative and Festival Arts (DCFA), “as the scale and intensity of the carnival grows, the need for of a whole new range of skills including events management, artist management, marketing and promotion, business and financial planning and urban development will become even more critical”. These skills are not only required for the carnival sector but are also necessary to support the government’s stated position of growing the country’s creative sector to lessen our dependence on natural gas and oil.
The Arts and Cultural Enterprise Management (ACEM) post-graduate programme was developed in 2003 specifically to address these diversification efforts. The programme, facilitated through the DCFA, was designed for practising and potential entrepreneurs, policy makers and artists to equip them with the skills to effectively operate in the creative economy. Since its inception, ACEM has trained persons from all over the Caribbean and has given them a basket of skills including cultural policy analysis and formulation, finance and business strategies for the arts, as well as marketing and promotion. This year, potential candidates will also benefit from two new courses including Creative Industries and Media, as well as Arts and Cultural Management and the Law.
ACEM alumni work in business, government and NGO sectors throughout the Caribbean region and have reported a marked improvement in their performance as a result of the programme. 2010 graduate, Ms. Glenda Rose Layne, Coordinator of Culture, Division of Community Development and Culture, Tobago House of Assembly said that “Through the post graduate diploma in the Arts and Cultural Enterprise Management, I was able to approach the arts in a professional manner. It enhanced my ability to manage, set goals and to view the arts as a business”.
ACEM is a year-long programme that is divided into four sessions that run from May of Year 1 to May of Year 2. Sessions one to three span from May to August of Year 1, while Session four follows with a nine-month period of independent study. The teaching methodology reflects the transdisciplinary nature of the programme and includes a mix of guest lectures from practitioners and field trips, along with a heavy emphasis on networking, which is expected to provide students with a realistic picture of the creative industries in the Caribbean.
Persons interested in the ACEM programme should visit our website at http://sta.uwi.edu/fhe/dcfa/postgrad.asp or email Dr. Suzanne Burke at Suzanne.Burke@sta.uwi.edu or Michelle Wellington at Michelle.firstname.lastname@example.org. The deadline date for applications is March 21st, 2011.
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Over the last six decades, The University of the West Indies (UWI) has evolved from a fledgling college in Jamaica with 33 students to a full-fledged University with over 40,000 students. Today, UWI is the largest and most longstanding higher education provider in the English-speaking Caribbean, with main campuses in Barbados, Jamaica and Trinidad and Tobago, and Centres in Anguilla, Antigua & Barbuda, The Bahamas, Belize, British Virgin Islands, Cayman Islands, Dominica, Grenada, Montserrat, St Christopher (St Kitts) & Nevis, St Lucia, and St Vincent & the Grenadines. UWI recently launched its Open Campus, a virtual campus with over 50 physical site locations across the region, serving over 20 countries in the English-speaking Caribbean. UWI is an international university with faculty and students from over 40 countries and collaborative links with over 60 universities around the world. Through its seven Faculties, UWI offers undergraduate and postgraduate degree options in Engineering, Humanities & Education, Law, Medical Sciences, Pure & Applied Sciences, Science and Agriculture, and Social Sciences.
Dr. Suzanne Burke