Data Analytics Workshop - Continuing and Professional Education

Data Analytics Workshop

Context and Background

Data has become a driving force behind business decisions in today’s world. This four-day workshop introduces participants to the fundamentals of data analytics, focusing on generating datasets and extracting insights from data to inform strategy. Participants will learn how to create and examine datasets, interpret trends, and effectively communicate findings through visual representations.

Learning Outcomes for the Workshop

By the end of this workshop, participants will be able to:

Explain the basics of data analytics and its importance in decision-making.
Create and clean datasets for analysis.
Analyze data to identify trends and patterns.
Create compelling visualizations to present insights effectively.

Key Take-Aways

Gain practical experience preparing and cleaning raw datasets for analysis.
Learn how to use accessible tools to explore data and extract meaningful insights.
Develop the ability to translate data into clear, compelling visual stories.
Build confidence in using data to support informed decision-making.

Key Topics

Introduction to Data Analytics
Input, Cleaning and Preparing Data
Analysing Trends and Patterns- Introduction to forecasting
Data Visualization and Presentation

The Facilitator

Dr. Meena Rambocas is a Lecturer in Marketing at the Department of Management Studies, The University of the West Indies, St. Augustine Campus. She specializes in Marketing Science, with a strong focus on leveraging data analytics to support strategic decision-making, customer insights, and marketing effectiveness. Dr. Rambocas has published extensively in internationally recognized scholarly journals such as the International Journal of Research in Interactive Marketing, Journal of Global Marketing, IEEE Transactions on Education, International Business Review, Journal of Services Marketing, and the International Journal of Bank Marketing. Her research interests span service marketing, branding, small business and entrepreneurship, international marketing, and the application of data analytics in education and business. She is particularly interested in how data can be used to drive innovation and improve outcomes across sectors.

Pricing Information

Workshop Fee: TT$4,200/US$600

Discount: Get a 10% group discount. Applicable to:
Groups of three or more individuals attending from the same organization
The UWI campus community

Online payment option (bank charges of 3% applies).

When and Where

The workshop will be hosted by the Business Development Unit of the Faculty of Social Sciences, The University of the West Indies. It will utilize interactive pedagogy strategies to promote an engaging learning experience. You will be able to join this workshop via Zoom to participate in discussions, interactive presentations, group exercises, resource videos, and valuable articles and case examples where applicable.