Context and Background
In an accelerated landscape where customer expectations and competition are evolving daily, AI isn’t just a trend—it’s the new standard for marketing excellence. AI in Marketing, tailored for UWI Continuing & Professional Education, empowers marketing professionals to move beyond buzzwords and transform AI into a strategic, outcomes-driven marketing force and helps business leaders understand how to leverage AI to get better ROI. This 8-session program equips participants with practical and strategic knowledge to leverage AI across the marketing funnel.
Learning Outcomes for the Workshop
By the end, participants will be able to:
-
- Explain AI, ML, NLP, generative AI and their marketing relevance
- Appreciate data’s strategic value in customer segmentation, journey analytics, and personalization
- Describe AI-powered personalization engines and recommendation systems
- Automate content creation & optimize A/B testing through AI
- Design and implement conversational and voice chatbots for customer interactions
- Develop AI-powered marketing strategies
- Navigate ethical AI, data privacy, and regulatory compliance
- Present an AI-driven marketing campaign with ROI and KPIs
- Critically evaluate emerging AI trends and apply them strategically
Key Take-Aways
- Explore practical applications of AI—from predictive optimization and generative content creation to conversational experiences and campaign personalization.
- Learn through live demos, guided tool walkthroughs, and interactive case-based simulations.
- Build your own AI Marketing Strategic plan by identifying high-impact use cases, ethical governance frameworks, and measurement plans tailored to your organization.
Key Topics
- Key Topics of This Workshop:
- AI Fundamentals & Marketing Relevance
- Data Collection & Predictive Analytics
- Personalization & Recommendation Models
- AI Content Creation, SEO & A/B Testing
- Chatbots & Conversational AI
- AI Marketing Strategies and Campaigns
- Ethics, Privacy, Responsible AI
- Campaign Design Presentations
The Facilitator
Mr. Brevard Nelson is the Co-Founder and CEO of an integrated marketing firm Caribbean Ideas Synapse that helps Caribbean brands expand their global influence through technology and modern marketing. With over 20 years of experience in marketing, technology, and entrepreneurship, he previously held senior roles in a leading regional financial services company. Passionate about youth and Caribbean development, he has served in leadership roles across several non-profits. Mr. Nelson has studied at Harvard Business School, ESCEM Business School, London Metropolitan University, and The UWI, and is currently pursuing a Master of Laws at the University of London.
Certificate Awarded
Participants will receive a Certificate of Proficency with Continuing Education Units (CEUs).
Pricing Information
Workshop Fee: TT$4,900/US$700
Discount: Get a 10% group discount. Applicable to:
- Groups of three or more individuals attending from the same organization
- The UWI campus community
Online payment option (bank charges of 2.5% applies).
When and Where
The workshop will be hosted by the Business Development Unit of the Faculty of Social Sciences, The University of the West Indies. It will utilize interactive pedagogy strategies to promote an engaging learning experience. You will be able to join this workshop via Zoom to participate in discussions, interactive presentations, group exercises, resource videos, and valuable articles and case examples where applicable.
The workshop will follow the schedule below:
Dates: Every Monday and Thursday or 8 sessions starting October 27th 2025
Times: 5:30 PM – 8:30 PM (EC/AST)
Live Lecture via Zoom.
Don’t hesitate to contact the CPE Team at sta-cpe@uwi.edu, or visit sta.uwi.edu/cpe for registration details or complete the registration form using the following link: https://uwi.jotform.com/243168525746060