{"id":1813,"date":"2025-08-20T12:47:23","date_gmt":"2025-08-20T16:47:23","guid":{"rendered":"https:\/\/sta.uwi.edu\/cpe\/?p=1813"},"modified":"2026-03-23T11:07:12","modified_gmt":"2026-03-23T15:07:12","slug":"insights-into-consumer-behaviour-mgmt6312","status":"publish","type":"post","link":"https:\/\/sta.uwi.edu\/cpe\/insights-into-consumer-behaviour-mgmt6312\/","title":{"rendered":"Insights into Consumer Behaviour (MGMT6312)"},"content":{"rendered":"<p>This course, designed as a research seminar for masters\u2019 students in marketing, examines selected research within Marketing concerned with Consumer Behaviour and Consumer Research. Primarily, the course will focus on the psychological processes that underlie common marketing phenomena. The framework used is grounded in psychology while incorporating elements of sociology, economics and anthropology as relevant. Additionally, issues of methodology in the development and implementation of consumer behaviour research will feature prominently in the course.<\/p>\n<p><a class=\"unitLink\" href=\"https:\/\/sta.uwi.edu\/fss\/dms\/\" target=\"new\" rel=\"noopener\">Management Studies<\/a><br \/>\n<a class=\"unitLink\" href=\"https:\/\/sta.uwi.edu\/fss\/\" target=\"new\" rel=\"noopener\">Faculty of Social Sciences<\/a><\/p>\n<p><strong>Cost(including Compulsory Fees): <\/strong>TTD 3688.00<\/p>\n<ul>\n<li><strong>Pre-Requisites: <\/strong>none<\/li>\n<li><strong>Course Credits: <\/strong>4<\/li>\n<li><strong>Assessments:<\/strong><\/li>\n<li><strong>Duration:<\/strong> September \u2013 December 2025<\/li>\n<li><b>Lecture Time:<\/b> Wednesday 5:00pm \u2013 8:00pm (UTC\u221204:00)<\/li>\n<li><strong>Mode of Delivery:<\/strong> Face to Face<\/li>\n<\/ul>\n<p><a href=\"https:\/\/uwi.elluciancrmrecruit.com\/Apply\/Account\/Login?ReturnUrl=%2fApply\"><strong>Apply Now!<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/sta.uwi.edu\/wp-content\/uploads\/sites\/3\/2024\/12\/5-Step-Guide-1.pdf\"><span style=\"color: #808080\"><strong>Download Application Instructions<\/strong><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This course, designed as a research seminar for masters\u2019 students in marketing, examines selected research within Marketing concerned with Consumer Behaviour and Consumer Research. Primarily, the course will focus on the psychological processes that underlie common marketing phenomena. The framework used is grounded in psychology while incorporating elements of sociology, economics and anthropology as relevant. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"dipi_cpt_category":[],"class_list":["post-1813","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Insights into Consumer Behaviour (MGMT6312) - Continuing and Professional Education<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/sta.uwi.edu\/cpe\/insights-into-consumer-behaviour-mgmt6312\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Insights into Consumer Behaviour (MGMT6312) - Continuing and Professional Education\" \/>\r\n<meta property=\"og:description\" content=\"This course, designed as a research seminar for masters\u2019 students in marketing, examines selected research within Marketing concerned with Consumer Behaviour and Consumer Research. Primarily, the course will focus on the psychological processes that underlie common marketing phenomena. The framework used is grounded in psychology while incorporating elements of sociology, economics and anthropology as relevant. [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/sta.uwi.edu\/cpe\/insights-into-consumer-behaviour-mgmt6312\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Continuing and Professional Education\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-08-20T16:47:23+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-03-23T15:07:12+00:00\" \/>\r\n<meta name=\"author\" content=\"tfanovich\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tfanovich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/insights-into-consumer-behaviour-mgmt6312\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/insights-into-consumer-behaviour-mgmt6312\\\/\"},\"author\":{\"name\":\"tfanovich\",\"@id\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/#\\\/schema\\\/person\\\/9a22bf4485bf6ab96fe9c27e9e16c82d\"},\"headline\":\"Insights into Consumer Behaviour (MGMT6312)\",\"datePublished\":\"2025-08-20T16:47:23+00:00\",\"dateModified\":\"2026-03-23T15:07:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/insights-into-consumer-behaviour-mgmt6312\\\/\"},\"wordCount\":115,\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/insights-into-consumer-behaviour-mgmt6312\\\/\",\"url\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/insights-into-consumer-behaviour-mgmt6312\\\/\",\"name\":\"Insights into Consumer Behaviour (MGMT6312) - Continuing and Professional Education\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/#website\"},\"datePublished\":\"2025-08-20T16:47:23+00:00\",\"dateModified\":\"2026-03-23T15:07:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/#\\\/schema\\\/person\\\/9a22bf4485bf6ab96fe9c27e9e16c82d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/insights-into-consumer-behaviour-mgmt6312\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/insights-into-consumer-behaviour-mgmt6312\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/insights-into-consumer-behaviour-mgmt6312\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Continuing and Professional Education\",\"item\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Single PG academic course\",\"item\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/category\\\/short-courses\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Insights into Consumer Behaviour (MGMT6312)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/#website\",\"url\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/\",\"name\":\"Continuing and Professional Education\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/#\\\/schema\\\/person\\\/9a22bf4485bf6ab96fe9c27e9e16c82d\",\"name\":\"tfanovich\",\"url\":\"https:\\\/\\\/sta.uwi.edu\\\/cpe\\\/author\\\/tfanovich\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Insights into Consumer Behaviour (MGMT6312) - Continuing and Professional Education","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sta.uwi.edu\/cpe\/insights-into-consumer-behaviour-mgmt6312\/","og_locale":"en_US","og_type":"article","og_title":"Insights into Consumer Behaviour (MGMT6312) - Continuing and Professional Education","og_description":"This course, designed as a research seminar for masters\u2019 students in marketing, examines selected research within Marketing concerned with Consumer Behaviour and Consumer Research. Primarily, the course will focus on the psychological processes that underlie common marketing phenomena. The framework used is grounded in psychology while incorporating elements of sociology, economics and anthropology as relevant. [&hellip;]","og_url":"https:\/\/sta.uwi.edu\/cpe\/insights-into-consumer-behaviour-mgmt6312\/","og_site_name":"Continuing and Professional Education","article_published_time":"2025-08-20T16:47:23+00:00","article_modified_time":"2026-03-23T15:07:12+00:00","author":"tfanovich","twitter_card":"summary_large_image","twitter_misc":{"Written by":"tfanovich","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sta.uwi.edu\/cpe\/insights-into-consumer-behaviour-mgmt6312\/#article","isPartOf":{"@id":"https:\/\/sta.uwi.edu\/cpe\/insights-into-consumer-behaviour-mgmt6312\/"},"author":{"name":"tfanovich","@id":"https:\/\/sta.uwi.edu\/cpe\/#\/schema\/person\/9a22bf4485bf6ab96fe9c27e9e16c82d"},"headline":"Insights into Consumer Behaviour (MGMT6312)","datePublished":"2025-08-20T16:47:23+00:00","dateModified":"2026-03-23T15:07:12+00:00","mainEntityOfPage":{"@id":"https:\/\/sta.uwi.edu\/cpe\/insights-into-consumer-behaviour-mgmt6312\/"},"wordCount":115,"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sta.uwi.edu\/cpe\/insights-into-consumer-behaviour-mgmt6312\/","url":"https:\/\/sta.uwi.edu\/cpe\/insights-into-consumer-behaviour-mgmt6312\/","name":"Insights into Consumer Behaviour (MGMT6312) - Continuing and Professional Education","isPartOf":{"@id":"https:\/\/sta.uwi.edu\/cpe\/#website"},"datePublished":"2025-08-20T16:47:23+00:00","dateModified":"2026-03-23T15:07:12+00:00","author":{"@id":"https:\/\/sta.uwi.edu\/cpe\/#\/schema\/person\/9a22bf4485bf6ab96fe9c27e9e16c82d"},"breadcrumb":{"@id":"https:\/\/sta.uwi.edu\/cpe\/insights-into-consumer-behaviour-mgmt6312\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sta.uwi.edu\/cpe\/insights-into-consumer-behaviour-mgmt6312\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sta.uwi.edu\/cpe\/insights-into-consumer-behaviour-mgmt6312\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Continuing and Professional Education","item":"https:\/\/sta.uwi.edu\/cpe\/"},{"@type":"ListItem","position":2,"name":"Single PG academic course","item":"https:\/\/sta.uwi.edu\/cpe\/category\/short-courses\/"},{"@type":"ListItem","position":3,"name":"Insights into Consumer Behaviour (MGMT6312)"}]},{"@type":"WebSite","@id":"https:\/\/sta.uwi.edu\/cpe\/#website","url":"https:\/\/sta.uwi.edu\/cpe\/","name":"Continuing and Professional Education","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sta.uwi.edu\/cpe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sta.uwi.edu\/cpe\/#\/schema\/person\/9a22bf4485bf6ab96fe9c27e9e16c82d","name":"tfanovich","url":"https:\/\/sta.uwi.edu\/cpe\/author\/tfanovich\/"}]}},"_links":{"self":[{"href":"https:\/\/sta.uwi.edu\/cpe\/wp-json\/wp\/v2\/posts\/1813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sta.uwi.edu\/cpe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sta.uwi.edu\/cpe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sta.uwi.edu\/cpe\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/sta.uwi.edu\/cpe\/wp-json\/wp\/v2\/comments?post=1813"}],"version-history":[{"count":2,"href":"https:\/\/sta.uwi.edu\/cpe\/wp-json\/wp\/v2\/posts\/1813\/revisions"}],"predecessor-version":[{"id":1819,"href":"https:\/\/sta.uwi.edu\/cpe\/wp-json\/wp\/v2\/posts\/1813\/revisions\/1819"}],"wp:attachment":[{"href":"https:\/\/sta.uwi.edu\/cpe\/wp-json\/wp\/v2\/media?parent=1813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sta.uwi.edu\/cpe\/wp-json\/wp\/v2\/categories?post=1813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sta.uwi.edu\/cpe\/wp-json\/wp\/v2\/tags?post=1813"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/sta.uwi.edu\/cpe\/wp-json\/wp\/v2\/dipi_cpt_category?post=1813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}