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B.Sc. Marketing (Special)

YEAR 1 (LEVEL I)

ECON 1001

Introduction to Microeconomics

ECON 1002

Introduction to Macroeconomics

ECON 1003

Mathematics for Economics

ECON 1005

Introduction to Statistics

ACCT 1002

Introduction to Financial Accounting

ACCT 1003

Introduction to Cost and Managerial Accounting

FOUN 1101

Caribbean Civilization

FOUN1210

Science, Medicine and Technology in Society

FOUN 1001

 

FOUN 1106

English for Academic Purposes

OR

Academic English for Research Purposes

EITHER

MGMT 1001

 

SOCI 1002

 

Introduction to Management

OR

Introduction to Sociology I

Note: All courses are compulsory. There are no electives. Total Credits: 30 each year.

 

YEAR 2 (LEVEL II)

MKTG 2001

Principles of Marketing

MGMT 2006

Management Information Systems I

MGMT 2007

Introduction to E-Commerce

MGMT 2008

Organisational Behaviour

MGMT 2012

Quantitative Methods

MGMT 2023

Financial Management I

ACCT 2017

Management Accounting

  PLUS: Three (3) additional Level II/III courses

Total : 30 credits

 

YEAR 3 (LEVEL III)

MGMT 3031

Business Strategy and Policy

MGMT 3032

Entrepreneurial Studies

MGMT 3035

Ethics in Business

MKTG 3000

Marketing Management

MKTG 3001

International Marketing Management

MKTG 3002

Marketing Research

MKTG 3007

Marketing Planning

MKTG 3010

Integrated Marketing Communication

 

PLUS: Two (2) additional Level II/III courses

Total : 30 credits 

 

Recommended Electives

TOUR 3003 -Integrated Service Management

MGMT 3016 - E-Commerce Site Design and Implementation

MGMT 3017 -Human Resource Management

MGMT 3024 -Business Communications

MGMT 3030 -Small Business Management

Before you choose your courses, verify that a Course is being offered: Some of the courses listed may not be offered in a given academic year.

To view the undergraduate courses offered by the Department of Management Studies, please refer to the Faculty of Social Sciences' Undergraduate Handbook

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