{"id":129,"date":"2024-09-17T18:58:24","date_gmt":"2024-09-17T18:58:24","guid":{"rendered":"https:\/\/test.sta.uwi.edu\/fac_test\/markcom\/?page_id=129"},"modified":"2026-10-13T23:07:06","modified_gmt":"2026-10-13T23:07:06","slug":"advertising-social-media","status":"publish","type":"page","link":"https:\/\/sta.uwi.edu\/markcom\/advertising-social-media\/","title":{"rendered":"Advertising &amp; Social Media"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.27.4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.6) 0%|rgba(0,0,0,0.6) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.6)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.6)&#8221; background_image=&#8221;https:\/\/sta.uwi.edu\/wp-content\/uploads\/sites\/25\/2026\/10\/Strategy31-scaled.jpeg&#8221; background_position=&#8221;bottom_center&#8221; background_vertical_offset=&#8221;60%&#8221; background_blend=&#8221;screen&#8221; custom_padding=&#8221;110px|0px|110px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Strategy31&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;35px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;||||||||&#8221; background_color=&#8221;rgba(0,0,0,0.7)&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<h1>Advertising &amp; Social Media<\/h1>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; border_style_all=&#8221;dotted&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e8e8e8&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#939393&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><a href=\"https:\/\/uwi.edu\">UWI<\/a> \u00bb <a href=\"https:\/\/sta.uwi.edu\">St. Augustine<\/a> \u00bb <span><span><a href=\"https:\/\/sta.uwi.edu\/markcom\/\">Home<\/a><\/span><\/span>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|60px||60px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]\n<h2>Press &amp; Traditional Media*<\/h2>\n<p>Depending on your audience and your budget, we can help you create a strategy for paid newspaper ads, and time or space on other traditional platforms such as radio, digital billboards and television.<\/p>\n<p>To request advertising in traditional media,<\/p>\n<ul>\n<li>download the <a href=\"https:\/\/theuwi.sharepoint.com\/:b:\/r\/sites\/STA-Intranet\/Intranet%20Documents\/Marketing%20and%20Communications\/Advertising%20-%20Newspaper\/PRESS%20AD%20BOOKING%20FORM%202021.pdf?csf=1&amp;web=1&amp;e=vuQdJn\">Advertising Booking Form<\/a><\/li>\n<li>email the completed form to <a href=\"mailto:sta-advertising@sta.uwi.edu\">sta-advertising@uwi.edu<\/a>.<\/li>\n<\/ul>\n<p>* All ads from the Campus must be booked through M&amp;C.<\/p>\n<p>&nbsp;<\/p>\n<h2>Web &amp; Social Media Advertising<\/h2>\n<p>Social media platforms are great if you want to advertise to and build relationships with specific target audiences (students, staff, alumni, parents and general members of the public). However, each platform has their own rules and processes, so reaching the audience you want, and getting the most from your ad dollar can be tricky.<\/p>\n<p>Currently, UWI St. Augustine has a presence on the following social media channels:<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/UWISTA\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/uwi_staugustine\/\">Instagram<\/a>, <a href=\"https:\/\/twitter.com\/uwi_staugustine?lang=en\">X (formerly) Twitter<\/a>, <a href=\"https:\/\/tt.linkedin.com\/school\/uwistaugustine\/\">LinkedIn<\/a>, <a href=\"https:\/\/www.youtube.com\/user\/uwistaugustine\">YouTube<\/a>, <a href=\"https:\/\/medium.com\/@uwisocialmedia\">Medium<\/a> and <a href=\"https:\/\/www.flickr.com\/photos\/theuwi\">Flickr<\/a>.<\/p>\n<p>If you are considering advertising online or on social media, email us at <a href=\"mailto:sta-marketing.communications@sta.uwi.edu?subject=Request:%20Social%20Media%20Ads\">sta-markcom@uwi.edu<\/a> to set up a consultation.<\/p>\n<p><em>\u00a0<\/em><\/p>\n<h2>Key Resources<\/h2>\n<p><a href=\"https:\/\/global.uwi.edu\/sites\/default\/files\/Social%20Media%20Policy%20Guidelines.pdf\">UWI&#8217;s Social Media Policy<\/a><\/p>\n<p><a href=\"https:\/\/sta.uwi.edu\/media\/documents\/2013\/UWI%20Social%20Media%20Policy%20and%20Guidelines.pdf\">UWI STA Social Media Guidebook<\/a><\/p>\n<p><a href=\"https:\/\/sta.uwi.edu\/wp-content\/uploads\/sites\/25\/2026\/10\/Final-LinkedIn-Guide-2026.pdf\" rel=\"attachment wp-att-911\">LinkedIn Guide for Researchers (2026)<\/a><\/p>\n<p><u>\u00a0<\/u><\/p>\n<h2>Internal Campus-only Promotions*<\/h2>\n<p>Need to get your message out to the Campus community? We provide the following options for reaching staff and students:<\/p>\n<ul>\n<li>What\u2019s On \u2013 an internal e-newsletter circulated weekly to both staff and students<\/li>\n<li>eNews &#8211; an internal newsletter circulated once weekly to staff only<\/li>\n<li>Campus Digital Billboards<\/li>\n<\/ul>\n<p>To request placement, email us at <a href=\"mailto:sta-marketing.communications@sta.uwi.edu?subject=Request:%20What&apos;s%20On\/eNews\/Digital%20Billboards\">sta-markcom@uwi.edu<\/a>.<\/p>\n<p>*Please note that these messaging options are typically not available to promote external organisations, events, products, etc.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Advertising &amp; Social MediaUWI \u00bb St. Augustine \u00bb <span><span><a href=\"https:\/\/sta.uwi.edu\/markcom\/\">Home<\/a><\/span><\/span>Press &amp; Traditional Media* Depending on your audience and your budget, we can help you create a strategy for paid newspaper ads, and time or space on other traditional platforms such as radio, digital billboards and television. To request advertising in traditional media, download the Advertising Booking [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"Social media platforms are great if you want to advertise to and build relationships with specific target audiences (students, staff, alumni, parents and general members of the public). However, each platform has their own rules and processes, so reaching the audience you want, and getting the most from your ad dollar can be tricky.\r\n\r\nCurrently, UWI St. Augustine has a presence on the following social media channels:\r\n\r\n<a href=\"https:\/\/www.facebook.com\/UWISTA\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/uwi_staugustine\/\">Instagram<\/a>, <a href=\"https:\/\/twitter.com\/uwi_staugustine?lang=en\">X (formerly) Twitter<\/a>, <a href=\"https:\/\/tt.linkedin.com\/school\/uwistaugustine\/\">LinkedIn<\/a>, <a href=\"https:\/\/www.youtube.com\/user\/uwistaugustine\">YouTube<\/a>, <a href=\"https:\/\/medium.com\/@uwisocialmedia\">Medium<\/a> and <a href=\"https:\/\/www.flickr.com\/photos\/theuwi\">Flickr<\/a>.\r\n\r\nIf you are considering advertising online or on social media, email us at <a href=\"mailto:sta-marketing.communications@sta.uwi.edu?subject=Request:%20Social%20Media%20Ads\">sta-marketing.communications@sta.uwi.edu<\/a> to request a consultation.\r\n\r\n<em>\u00a0<\/em>\r\n\r\n<em>Key Resources<\/em>\r\n\r\n<a href=\"https:\/\/global.uwi.edu\/sites\/default\/files\/Social%20Media%20Policy%20Guidelines.pdf\">UWI's Social Media Policy<\/a>","_et_gb_content_width":"","footnotes":""},"class_list":["post-129","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Advertising &amp; Social Media - Marketing &amp; Communications<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/sta.uwi.edu\/markcom\/advertising-social-media\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Advertising &amp; Social Media - Marketing &amp; Communications\" \/>\r\n<meta property=\"og:description\" content=\"Advertising &amp; Social MediaUWI \u00bb St. Augustine \u00bb Press &amp; Traditional Media* Depending on your audience and your budget, we can help you create a strategy for paid newspaper ads, and time or space on other traditional platforms such as radio, digital billboards and television. 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