{"id":264,"date":"2024-10-23T16:32:37","date_gmt":"2024-10-23T16:32:37","guid":{"rendered":"https:\/\/test.sta.uwi.edu\/fac_test\/markcom\/?page_id=264"},"modified":"2026-10-21T12:47:03","modified_gmt":"2026-10-21T16:47:03","slug":"branding","status":"publish","type":"page","link":"https:\/\/sta.uwi.edu\/markcom\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.6) 0%|rgba(0,0,0,0.6) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.6)” background_color_gradient_end=”rgba(0,0,0,0.6)” background_image=”https:\/\/sta.uwi.edu\/wp-content\/uploads\/sites\/25\/2026\/10\/JPI08256-scaled.jpg” background_position=”bottom_center” background_vertical_offset=”39%” background_blend=”soft-light” custom_padding=”110px|0px|110px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”–et_global_heading_font|700||on|||||” header_text_color=”#ffffff” header_font_size=”60px” header_line_height=”1.3em” header_2_font=”||||||||” background_color=”rgba(0,0,0,0.5)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”60%” custom_margin=”|||” custom_padding=”0.5rem|1rem|0.5rem|1rem|true|true” animation_style=”fade” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]\n

Branding & Visual Identity<\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||true|false” border_style_all=”dotted” border_width_bottom=”1px” border_color_bottom=”#e8e8e8″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23″ _module_preset=”default” custom_padding=”10px||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#939393″ locked=”off” global_colors_info=”{}”]\n

UWI<\/a> \u00bb St. Augustine<\/a> \u00bb Home<\/a><\/span><\/span>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23″ _module_preset=”default” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ _module_preset=”default” link_option_url=”https:\/\/sta.uwi.edu\/markcom\/branding\/visual-brand\/” locked=”off” global_colors_info=”{}”]\n

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Visual Brand<\/strong><\/a><\/span><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_option_url=”https:\/\/theuwi.sharepoint.com\/sites\/SaintAugustineMarketingCommunication’sBrandingKits\/Shared%20Documents\/Forms\/AllItems.aspx?id=%2Fsites%2FSaintAugustineMarketingCommunication%27sBrandingKits%2FShared%20Documents%2FTemplates&viewid=daf1511a%2De3cd%2D4520%2D9963%2D8731ece79901″ locked=”off” global_colors_info=”{}”]\n

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Templates<\/strong><\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_line_height=”2em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ text_line_height=”2em” ul_line_height=”2em” ul_item_indent=”3em” ul_item_indent_last_edited=”on|phone” ul_item_indent_phone=”2em” ul_item_indent_tablet=”3em”]\n

What is a brand? Everything!<\/h2>\n

An organisation\u2019s brand is determined by everything it does every day. The UWI brand is more than our name, our logo, our products and services. Our brand is our attitude, our way of doing things, of behaving, of communicating.<\/p>\n

Audiences rely on visual and verbal cues to know what they can expect from us\u2014from our logos, colours, images, and writing style, to how we present content and conduct events.<\/p>\n

Why is our brand important?<\/h2>\n

Consistent expression of a brand builds trust in the minds of stakeholders and the wider public. That trust in the overall UWI brand is then extended to our faculties and departments that share our brand identity, and trust guides important business and personal decisions.<\/p>\n

The UWI visual identity standards are based on the principles of:<\/p>\n

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