{"id":568,"date":"2025-03-14T15:10:26","date_gmt":"2025-03-14T15:10:26","guid":{"rendered":"https:\/\/test.sta.uwi.edu\/fac_test\/markcom\/?page_id=568"},"modified":"2026-10-08T21:59:33","modified_gmt":"2026-10-08T21:59:33","slug":"visual-brand","status":"publish","type":"page","link":"https:\/\/sta.uwi.edu\/markcom\/branding\/visual-brand\/","title":{"rendered":"The Visual Brand"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]\n

The Visual Brand<\/h1>\n

Adhering to the visual identity created for the UWI brand makes it easy for your audience to connect your programme, event or product with the expertise and reputation of The UWI.<\/p>\n

For the most comprehensive and all-encompassing information on The UWI\u2019s Brand Identity, download the University\u2019s Brand Identity Guidelines<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”The Crest” open=”on” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(136,196,221,0.4)” background_enable_color=”on” global_colors_info=”{}”]\n

The UWI identity consists of two elements: the Coat of Arms and the Wordmark.<\/p>\n

Where UWI is a well-known institution, use the crest with the \u201cUWI\u201d acronym. Where UWI is not well-known, use the crest with the full university name. The approved typeface for the wordmark is TRAJAN BOLD.<\/p>\n

The UWI Coat of Arms and wordmark supersedes all logos and artwork created by various faculties, departments, units and centres<\/strong> of the university. Ideally, it should be the only symbol used on the\u00a0university\u2019s print materials, websites, communications and other materials.<\/p>\n

Individual faculties, schools, departments or offices should not create their own logo or visual identity, nor should they alter the wording, configuration or appearance of the UWI wordmark. <\/strong><\/p>\n

For information on requests for exemptions from this rule, please see page 17 of the Brand Identity Guidelines.<\/a><\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=”How to Use the Crest” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(136,196,221,0.4)” background_enable_color=”on” global_colors_info=”{}” open=”off”]\n

A minimum amount of free space must be maintained around the crest to ensure that there is no competition with other visual elements.<\/p>\n

\"\" \"\" \"\"<\/p>\n

The UWI Coat of Arms should be at least \u00be\u201d<\/strong> for most physical and digital publications. In certain limited cases, such as calling cards, the crest can be \u00bd\u201d.<\/p>\n

It should also only appear on solid colour backgrounds, or over images with an semi-transparent layer applied to ensure that the crest stands out.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=”Horizontal Crest – Full Wordmark” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(136,196,221,0.4)” background_enable_color=”on” global_colors_info=”{}” open=”off”]\n

Click to enlarge and save.<\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=”Horizontal Crest – Full Wordmark Side-by-Side” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(136,196,221,0.4)” background_enable_color=”on” global_colors_info=”{}” open=”off”]\n

Click to enlarge and save.<\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=”Vertical – Abbreviated Wordmark” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(136,196,221,0.4)” background_enable_color=”on” global_colors_info=”{}” open=”off”]\n

Click to enlarge and save.<\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=”Faculty Crests” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(136,196,221,0.4)” background_enable_color=”on” global_colors_info=”{}” open=”off”]\n

To download faculty crests, check out our Templates<\/span> folder<\/a>.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=”Typefaces (Fonts)” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(136,196,221,0.4)” background_enable_color=”on” global_colors_info=”{}” open=”off”]\n

UWI branding uses three fonts:<\/p>\n