Event

The Arthur Lok Jack Graduate School of Business presents their second installment of the Brand Innovation Conference (BIC) with the theme Fighting Recession with Innovation.

The conference takes place on Tuesday November 24 at the Hyatt Regency in Trinidad and Tobago featuring Professor Sasha Strauss.

At BIC 2014, Professor Strauss edified over 200 participants on the art of brand sustainability. His animated keynotes and hands-on workshop equipped persons with relevant and effective tools to define and build a successful brand strategy and left participants asking for more.  In 2015, Professor Strauss will continue to share his expertise on branding as we delve deeper into the discussion of brand innovation. 

Participants will:

• Learn how to incorporate innovative methods into your brand building strategy to navigate through challenging economic times.

• Learn how to create brand alignment and generate internal audience advocacy for your brand.

• Gain a better understanding of the digital age consumer and modern global consumer psyche.

There’s still time to register for the Brand Innovation Conference at the special rate of US$475 for UWI Staff and Students; Regular Individual US$625; Group (5+) US$575.

To view the BIC printable brochure, please click here.

To view the BIC registration form, please click here.

For any additional queries about Brand Innovation Conference 2015 please contact 645-6700 ext. 299.

About Sasha Strauss

Sasha, a Professor of Brand Strategy is widely sought after for his strategic brand development expertise. As the Founder and Managing Director of Innovation Protocol (2006), Sasha leads a team of strategy consultants that serve renowned international clients such as Google, Microsoft, Nestlé, Toyota, Yahoo, Forbes and The Wall Street Journal.