Event

The Department of Management Studies invites you to an online public lecture on the topic “The Voice of Sporting Organizations: The role of Digital Marketing and Traditional Communications” featuring Ms. Natalie Amato, Sports Media & Communications Specialist on Saturday, September 25, from 11 a.m. 

To register visit: https://uwi.zoom.us/j/94415179827?pwd=bTNEOTFGWGlFbFRqemlyOHlaVmZGdz09

For further information, email: Calisia.Gregoire@sta.uwi.edu

About the Speaker

Natalie is a sports media, digital marketing and communications specialist with a demonstrated history of delivering strategic programs in the global football industry.  

Having started her own digital content and communications agency, she focuses on providing services to football and sport entities in the Latin American region and global properties with a strategic focus in Latam.  Currently, Natalie and her team work with the Supreme Committee for Delivery and Legacy for the FIFA World Cup Qatar 2022™, driving the communications strategy across Latam for the organization, including a wide range of verticals like media relations, public affairs and fan engagement.  

Prior to her current role, Natalie was the Digital Sponsorship Director at FC Diez Media, CONMEBOL's exclusive commercial agency, where she was responsible for working with Sponsors on the development of digital campaigns, content assets and the commercialization of the same across all club competitions.  She also managed the launch of CONMEBOL's eSports vertical, managing the confederation's integration into EA SPORTS FIFA 21 and the development of the first eLibertadores tournament.  

Natalie started her work in the sport industry at FIFA on the Digital Marketing team where she developed fan engagement campaigns for the FIFA World Cup Russia 2018™, the strategy and launch of FIFA's digital channels in China and the integration of Commercial Affiliates in FIFA's eWorld Cup.