Event

The Covid-19 pandemic has radically transformed the way consumers and businesses conduct daily transactions. The world has been catapulted into a digital environment that is perfectly poised for marketing professionals and any business owner to use digital tools to chart the course of their business success when done right. The Faculty of Social Sciences, Business Development Unit is hosting a Digital marketing workshop titled, Leveraging The Power of Digital Marketing for Sustainable Success in an Uncertain Global Environment, which will be facilitated by Dr. Barney Pacheco. This workshop take place on November 23, 24, 30, and December 1.   To register email:  STA-FSSBDU@sta.uwi.edu 

Objectives

• Identify the elements of a compelling brand story 
• Create content for effective communication online 
• Optimize content for specific social media platform 
• Measure the impact of digital marketing on achieving business goals