Event

The "Profitable Insights: Understanding Consumer Power Seminar" will be hosted by the Business Development Unit of the Faculty of Social Sciences at The University of the West Indies. This seminar, designed to empower with the knowledge and strategies required to harness the immense potential of consumer understanding, will utilize interactive pedagogy strategies to promote an engaging learning experience.

During this seminar, which will take place on October 25th, 26th, 30th, and 31st from 9:30 a.m. to 12:00 p.m. via Zoom, participants will have the opportunity to join discussions, engage in interactive presentations, collaborate in group exercises, watch resource videos, and explore valuable articles and case examples.

BACKGROUND  

In today's dynamic and competitive business landscape, understanding consumer behaviour is not just a valuable asset but a necessity for sustainable growth and success. The "Profitable Insights: Understanding Consumer Power Seminar" is designed to empower professionals like you with the knowledge and strategies required to harness the immense potential of consumer understanding. In this seminar, we delve deep into the intricacies of consumer behaviour, uncovering the critical drivers behind their decisions. Through engaging sessions and practical insights, you'll not only gain a comprehensive grasp of consumer psychology but also learn how to leverage this knowledge effectively for your business advantage. 

OBJECTIVE  

-       Understand Consumer Behaviour: Explore factors influencing consumer behaviour and decision-making.  

-       Identify Consumer Segments: Master segmenting consumers for tailored marketing strategies.  

-       Use Market Research: Learn to leverage research for consumer insights and trends.  

-       Optimize Offerings: Strategically fine-tune products and services to boost revenue.  

-       Enhance Marketing: Acquire techniques for impactful campaigns, driving sales and profitability. 

Facilitator: 

Mrs. Betty Ann Noreiga Mollineau, Marketing & Export Planning Professional  

Betty-Ann is an accomplished Marketing & Export Planning Professional with over 25 years of expertise in Senior Management, Marketing, Sales, and Destination Marketing. Her career includes roles as Marketing Manager, Communications & Export Promotions Manager, offering extensive training and experience in local and export marketing. She possesses a unique blend of skills, including consumer insights and destination marketing. With a track record of success in market entry for local and regional products, she excels in exporting to diverse markets, leveraging virtual tools, agents, and consultants. Mrs. Noreiga-Mollineau is also well-versed in digital and mass media, making her a valuable asset in crafting and promoting products and services.

TARGET:  

-      Professionals at varied levels

-      Workshop Fee: TT$2,800/US$400 

-       Discount: Get a 10% group discount. Applicable to:   

-      Groups of three or more individuals attending from the same organization  

-      The UWI campus community 

Online payment option (bank charges of 3% applies).  

Interested persons can click here to view the website for further details or complete the registration form by clicking here