Event

The Department of Management Studies, in the Faculty of Social Sciences, invites the public to attend the FIFA/CIES Virtual Public Lecture on the topic Challenging Traditional Sports Marketing Rules: (Learnings from Red Bull, New York Cosmos & FIFA). The Featured Speaker will be Sports Industry Professional, Ms. Marianne Cornejo. Her presentation will look at the workings behind Red Bull's unconventional approach as well as the notable success of the New York Cosmos, a team that defied conventions and left an indelible mark on soccer history. Gain valuable lessons from FIFA's innovative strategies that revolutionized the world of football marketing. Elevate your marketing game and break free from the traditional playbook by joining us for an enlightening session that promises to reshape your perspective on sports marketing. Don't miss out on this opportunity to learn how you can redefine the rules of the game!

This Lecture will take place on Saturday, January 20 at 1p.m. Click here to register to attend.

More about the speaker

With almost 15 years of international sports administration experience across areas such as marketing, operations, and management, Marianne Cornejo has developed an appreciation for the idiosyncrasies of sports business, particularly when it comes to sports marketing. As sometimes we win and sometimes we learn, Marianne draws on her experiences in the industry to separate theory from practice and hits from misses that have made up the most important moments of her career thus far. Currently, she is the technical leadership expert leader at FIFA specializing in professional development. 

She is also a graduate of the FIFA Master - International Master in Management, Law and Humanities of Sport.