News Releases

UWI “Game Changers” Social Media Campaign Awarded Silver ADDY in 2021

For Release Upon Receipt - April 13, 2021

St. Augustine


In 2020, UWI St Augustine teamed up with advertising agency Caribbean Ideas Synapse (CIS) for the 2020-2021 “Game Changers” campaign. That campaign caught the eye of the judges of the 2021 Caribbean Advertising Federation’s (CAF) Awards, earning the team an “ADDY” award.

UWI St Augustine’s Marketing and Communications Office worked with CIS to create a campaign that highlighted the outstanding work of the campus community.

“We really wanted to focus on the amazing people on this campus and the outstanding and important work they do,” said Wynell Gregorio, Campus Director of Marketing and Communications. “The campaign showed prospective students what they can achieve if they invest in an education at UWI St Augustine. It also allowed the public to see the university’s commitment to its students and to society.”

Game Changers profiled high-achieving students taking part in academic and outreach activities for the betterment of local and the national community. It shared impactful campus events such as the graduation ceremonies. The campaign outlined many of UWI St Augustine’s initiatives in the height of the COVID-19 pandemic to support contact tracing and testing, public awareness and policy advice, and a unique manufacturing effort to provide safety and medical equipment for health workers, patients, and the public.

The ADDYs are the creative award show of the American Advertising Federation (AAF), of which the CAF is a member. 550 entries were submitted across all categories for the 2021 competition, and against a field of 17 winners (12 silver, 5 gold), the Game Changers campaign copped a prestigious Silver ADDY Award for Social Media.

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. Entries that are considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges and is based on the relative quality of work in that category.

“Inspiration for the theme came from all the game-changing lecturers, students, staff and alumni who continue to inspire us every day,” said Mrs Gregorio.

Brevard Nelson, CEO of Caribbean Ideas Synapse, commented that “We’ve had such a great experience collaborating with The University of the West Indies, St. Augustine Campus, and are delighted to share this award for the Game Changers campaign.”

He added, “Our agency believes that integrated marketing and cross-channel storytelling are essential capabilities for the modern marketer. This campaign really proved that by effectively showcasing real students and their stories, we were able to achieve impactful results."

 

                                                                           -END- 

 

Note to Editor:

Photo Captions

 Wynell Gregorio: Campus Director of Marketing and Communications

 Brevard Nelson: CEO of Caribbean Ideas Synapse 

 

About The UWI

For over 70 years The University of the West Indies (The UWI) has provided service and leadership to the Caribbean region and wider world. The UWI has evolved from a university college of London in Jamaica with 33 medical students in 1948 to an internationally respected, regional university with near 50,000 students and five campuses: Mona in Jamaica, St. Augustine in Trinidad and Tobago, Cave Hill in Barbados, Five Islands in Antigua and Barbuda and an Open Campus. As part of its robust globalization agenda, The UWI has established partnering centres with universities in North America, Latin America, Asia, Africa and Europe including the State University of New York (SUNY)-UWI Center for Leadership and Sustainable Development; the Canada-Caribbean Institute with Brock University; the Strategic Alliance for Hemispheric Development with Universidad de los Andes (UNIANDES); The UWI-China Institute of Information Technology, the University of Lagos (UNILAG)-UWI Institute of African and Diaspora Studies; the Institute for Global African Affairs with the University of Johannesburg (UJ); The UWI-University of Havana Centre for Sustainable Development; The UWI-Coventry Institute for Industry-Academic Partnership with the University of Coventry and the Glasgow-Caribbean Centre for Development Research with the University of Glasgow.

The UWI offers over 800 certificate, diploma, undergraduate and postgraduate degree options in Food & Agriculture, Engineering, Humanities & Education, Law, Medical Sciences, Science & Technology, Social Sciences and Sport. 

As the region’s premier research academy, The UWI’s foremost objective is driving the growth and development of the regional economy. The world’s most reputable ranking agency, Times Higher Education, has ranked The UWI among the top 600 universities in the world for 2019 and 2020, and the 40 best universities in Latin America and the Caribbean in 2018 and 2019, then top 20 in 2020. The UWI has been the only Caribbean-based university to make the prestigious lists.  For more, visit www.uwi.edu.

 

(Please note that the proper name of the university is The University of the West Indies, inclusive of the “The”, hence The UWI.)

Contact