News Releases

The UWI and CPL partner to offer Certificate in Sports Marketing starting June 2022

For Release Upon Receipt - January 31, 2022

UWI


The UWI Regional Headquarters, Jamaica W.I. Monday, 31 January, 2022. — The University of the West Indies (The UWI) has partnered with the Hero Caribbean Premier League (CPL) to offer a new certificate programme, in Sports Marketing. 

On January 25, during a ceremony hosted by The UWI Cave Hill Campus, themed, ‘Commitment to Cricket’, Deputy Dean in the University’s Faculty of Sport, Amanda Reifer made the announcement on behalf of Dean, Dr Akshai Mansingh. 

Ms Reifer noted that the ‘gentleman’s game’ has advanced through academies and close collaboration with universities, and this latest association will help to further develop the sport regionally. 

“We see The UWI as the partner to help pull cricket from the doldrums. The involvement of our academies and members of staff is already testimony to this. Our involvement with the other regional success, the CPL, is another exciting partnership that benefits our students and faculty. Getting the best of their management team with ten years of regional experience while opening our human and facility resources is a partnership destined for success,” she said. 

Chief Executive Officer of Hero CPL, Pete Russell, said applications will be opened in the coming weeks, and the course will be available from June. He added that the programme will offer students the opportunity to learn about the building and delivery of a world-class sporting product. 

“There will be input from senior CPL staff who will give insights into marketing, brand-building public relations, content creation, understanding of the digital landscape, and of course business management. At the end of the course, up to 12 students will be given the chance to intern with the CPL and get a further understanding of how the league operates,” Russell said. 

Vice-Chancellor of The UWI, Professor Sir Hilary Beckles highlighted The UWI’s quest to be a global centre of excellence for teaching and learning, and noted that this certificate programme will add value to West Indies Cricket. 

“As West Indies cricket seeks to rebuild its global competitiveness, we hope that in turn, West Indies Cricket will now find in our University, the example of global leadership,” Vice-Chancellor Beckles said. 

He added, “This certificate programme will bring tremendous value to West Indies Cricket for generations to come because the graduates of this programme will move into professional positions where they, in turn, will make space for those who will come thereafter.” 

Following the event, Principal, Professor Clive Landis escorted a small party that included Russell and CEO of the Rajasthan Royals, Mike Fordham, on a tour of the cricket facilities on campus, including the recently refurbished 3Ws Oval, and the Garfield Sobers Indoor Cricket School, which is currently under renovation. 

He said the Campus’ decision to showcase its cricketing treasures is part of an overall plan to attract more international students to pursue programmes in the field of cricket. 

Principal Landis also noted that the current strategic plan of The UWI aims to leverage the academic achievements of the University—that have seen us climb to the top 1.5% of the world’s best universities, as ranked by Times Higher Education—to export our educational products to the wider world. 

“In the cricketing realm, this can be achieved by attracting international students into our world-class cricket programme at the Academy of Sport, or through the enrolment of international students online. In this respect we are converting our Master’s in Cricket Studies into an online course for students interested in earning a Master’s Degree online from an accredited university, with a unique cricketing pedigree”, Principal Landis said. 

During the ceremony, Principal Landis received on behalf of the Campus, the gift of a cricket bat from legendary Barbados, and West Indies Batsman, International Cricket Council Hall-of-Famer and UWI Honorary Degree holder, the Most Honourable Desmond Haynes. The bat was used by Haynes when he played his 100th Test Cricket match.

END. 

About The UWI Faculty of Sport

The UWI Faculty of Sport was officially launched in July, 2017. The Faculty spans the Cave Hill, Mona, Open and St. Augustine Campuses through their established Academies of Sport. These Academies (previously known as Departments) are responsible for academic activities, sports at all levels, as well as community outreach through sports. The Faculty of Sport integrates its teaching and research, professional development, community partnerships, and co-and extra-curricular student sport through three main units: Professional Programmes, Outreach Projects Unit; Co-curricular Intramural-Activity Unit and the Academic Programme Activity Unit. 

About The University of the West Indies

The UWI has been and continues to be a pivotal force in every aspect of Caribbean development; residing at the centre of all efforts to improve the well-being of people across the region. 

From a university college of London in Jamaica with 33 medical students in 1948, The UWI is today an internationally respected, global university with near 50,000 students and five campuses: Mona in Jamaica, St. Augustine in Trinidad and Tobago, Cave Hill in Barbados, Five Islands in Antigua and Barbuda and its Open Campus, and 10 global centres in partnership with universities in North America, Latin America, Asia, Africa and Europe. 

The UWI offers over 800 certificate, diploma, undergraduate and postgraduate degree options in Culture, Creative and Performing Arts, Food and Agriculture, Engineering, Humanities and Education, Law, Medical Sciences, Science and Technology, Social Sciences, and Sport. As the Caribbean’s leading university, it possesses the largest pool of Caribbean intellect and expertise committed to confronting the critical issues of our region and wider world. 

The UWI has been consistently ranked among the top universities globally by the most reputable ranking agency, Times Higher Education (THE). In the latest World University Rankings 2022, released in September 2021, The UWI moved up an impressive 94 places from last year. In the current global field of some 30,000 universities and elite research institutes, The UWI stands among the top 1.5%. 

The UWI is the only Caribbean-based university to make the prestigious lists since its debut in the rankings in 2018. In addition to its leading position in the Caribbean, it is also in the top 20 for Latin America and the Caribbean and the top 100 global Golden Age universities (between 50 and 80 years old).  The UWI is also featured among the leading universities on THE’s Impact Rankings for its response to the world’s biggest concerns, outlined in the 17 United Nations Sustainable Development Goals (SDGs), including Good Health and Wellbeing; Gender Equality and Climate Action. For more, visit www.uwi.edu. 

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