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"Pelican Proud" wins AVA Digital Award

“Pelican Proud”, a short documentary film about the 2024 UWI St Augustine Graduation Ceremonies, has won a Platinum Award in the AVA Digital Awards competition 2025. The film was directed by Atiba Cudjoe, a graphic artist, photographer, and videographer in the Market and Communications (M&C) Office and produced by M&C.

“This film is a heartfelt short documentary feature that celebrates the transformative journey of graduation day,”a synopsis explains.“Through the voices of valedictorians, personal stories of graduates, and insights from the dedicated staff behind the scenes, it captures the essence of what it means to be a Pelican.”

“Pelican Proud” received one of the highest awards in a competition of over 2700 entries from more than 30 countries. Administered by the US-based Association of Marketing and Communication Professionals (AMCP), the AVA Digital Awards “is an international competition honoring exceptional work by creative professionals involved in the concept, direction, design, and production of media that advances digital communication”, a statement from the association said. Historically, only 18 percent of entries have earned Platinum awards.

To see the full list of awardees, visit https://avaawards.com/. To view the film, go to The UWI St Augustine YouTube page at youtube.com/@uwistaugustine/videos Read our interview with Atiba in this issue of UWI TODAY.