Graduate Degree Programme

Graduate Degree Programmes

M.Sc./Postgraduate Diploma in Sports Management


Introduction

In response to the lack of professional sports management currently experienced in the Caribbean, the UWI, St. Augustine Campus, in collaboration with the Centre International D’Etude Du Sport (CIES), and under the auspices of the FIFA, has introduced a Postgraduate Diploma in Sports Management.

A Master of Science Degree in Sports Management is also offered by the University of the West Indies.

These programmes are broadly aimed at providing participants with the requisite educational background necessary for executive management and leadership positions in a variety of sport and recreational fields. Within the Master of Science degree, the role of scholarship and focused disciplinary study will be emphasized so as to prepare graduates to think conceptually and analytically, and to positively impact professional practices and policies in the respective fields of sports and recreation.


Programme Overview

The emphasis of both these programmes is on understanding the management, marketing and policy development challenges of delivering sports services within today’s complex, demanding and globalized environment. The programmes will also focus on the local and regional realities of sport. The courses and projects to be pursued will facilitate the development of skills and competencies necessary for success at senior management level in sporting organizations in the public, commercial and voluntary sectors.


Learning Outcomes of the Postgraduate Diploma

On successful completion of the Postgraduate Diploma, graduates should be able to:

  • Identify and evaluate recent challenges in sports participation and policies and their implications for sports management practices.
  • Apply sport management theory to the context of managing sports organizations.
  • Demonstrate knowledge of the breadth and depth of the sports marketplace, including the development of decision-making, problem-solving and networking skills.
  • Recognize the role of economics, accounting, finance, marketing, strategic management, communications, law and business research methods in sports and demonstrate and apply tools of these fields to issues in sports.
  • Demonstrate knowledge of specific components of sports management such as public relations, facilities management, fundraising, sponsorship, brand management, event management, and health and wellness.
  • Recognize, discuss, and demonstrate knowledge of globalization, themed entertainment, culture, sociology, and commerce on the sport marketplace with the development of critical thinking skills.
  • Demonstrate skill in written and oral communication


Learning Outcomes of the M.Sc. in Sports Management

The learning outcomes listed for the Postgraduate Diploma in Sports Management also apply to the M.Sc. In addition to these outcomes, graduates of the M.Sc. should be able to :

  • Demonstrate skills in qualitative and quantitative analysis.
  • Conduct research on issues relevant to managing and developing sports organizations and events, and to present the findings of such research in a coherent and understandable manner.


Programme Content/Structure


The FIFA/UWI/CIES Post-Graduate Diploma:

The Postgraduate Diploma is a 24-credit programme comprised as follows:

Compulsory Courses (24 credits/3 credits each)

SPMA 5000  

Management in Sports

  SPMA 5001  

Sports Marketing

SPMA 5002
 

Law and Sports


 

SPMA 5003

 

Communication in Sports

SPMA 5004
 

Sports Finance


 

SPMA 5005

  

Event Management in Sports

SPMA 5006
  

Sports Facilities Management

 

SPMA 5007

 

Human Resource Management in Sports


Continuation from Postgraduate Diploma to the M.Sc.

Students who have successfully completed the Postgraduate Diploma with a B average can return/continue to do an additional 19 credits to complete the M.Sc., provided the courses pursued in the postgraduate diploma were not completed more than two (2) years prior.

Students who complete the Postgraduate Diploma with a B average more than two (2) years prior will not be automatically admitted, but will be considered on a case-by-case basis.

Postgraduate Diploma holders who are continuing onto the M.Sc. must complete the 19-credit compulsory component of the M.Sc. as described subsequently.

 

The UWI M.Sc. in Sports Management:

The M.Sc. Sports Management is a 43-credit programme, comprised as follows :

Compulsory Components

SPMA 6000  

Statistical Analysis (3 credits)

  MGMT 6007  

Research Methods (4 credits)

SPMA 6001
 

The Economics of Sports (3 credits)


 

SPMA 6002

 

Entrepreneurship in Sports (3 credits)

SPMA 6007
 

Masters Research Project (9 credits)

 

 

  


Elective Component

This component does not apply to students who are continuing from the Postgraduate Diploma into the M.Sc.

Students who are admitted directly into the M.Sc. will select courses to the value of 24 credits from among the eight (8) compulsory Postgraduate courses. However, where it is determined that a student in his/her earlier tertiary level studies has successfully completed a course with a grade of B or better that is similar in content and scope to any of these elective courses, the student will not be allowed to register for the course in question and alternative electives will be suggested.

  • Electives are to be chosen with the approval of the Head of Department as not all the electives listed may be on offer in any given year/semester.
  • Students who do not complete the requirements for the M.Sc. may be awarded, on application, the Postgraduate Diploma. Such students must have completed the 24 credits required for the Postgraduate Diploma. Applications are to be forwarded in writing through the Head of Department for the consideration of the relevant Board of Examiners. Each case is to be examined on its own merit.

* These represent existing courses offered by the UWI, St. Augustine Campus.