The marketing landscape is fast-paced and continually changing. Customers, suppliers, and government agencies are more demanding, technology is rapidly changing, and markets are becoming increasingly saturated. Executives realize that one of the most important resources of a firm is the brands it has invested in and developed over time. Powerful brands command unique consumer associations and elicit differential and favorable responses to marketing activities. Powerful brands cannot be easily replaced, replicated, or reproduced. However, creating and nurturing a strong brand can be challenging. This course will address this issue. Students will be exposed to theoretical and practical brand management strategies. A wide range of brand-related topics will be discussed which include how to build and manage successful brands, brand equity, and evaluate a brand’s performance. The course assessment strategy involves 100% in-course assessment encompassing four components: a
Management Studies
Faculty of Social Sciences
Cost(including Compulsory Fees): TTD 3688.00
- Pre-Requisites: none
- Course Credits: 4
- Assessments:
- Duration: September – December 2025
- Lecture Time: Saturday 1:00pm – 4:00pm (UTC−04:00)
- Mode of Delivery: Face to Face