This course, designed as a research seminar for masters’ students in marketing, examines selected research within Marketing concerned with Consumer Behaviour and Consumer Research. Primarily, the course will focus on the psychological processes that underlie common marketing phenomena. The framework used is grounded in psychology while incorporating elements of sociology, economics and anthropology as relevant. Additionally, issues of methodology in the development and implementation of consumer behaviour research will feature prominently in the course.
Management Studies
Faculty of Social Sciences
Cost(including Compulsory Fees): TTD 3688.00
- Pre-Requisites: none
- Course Credits: 4
- Assessments:
- Duration: September – December 2026
- Lecture Time: TBA (UTC−04:00)
- Mode of Delivery: Hybrid