This course provides students with an in-depth understanding of key academic debates in global marketing and encourages critical thinking about international marketing theories and practices. We will discuss current events in the global environment with a special emphasis on small and medium sized firms in the Caribbean. Factors contributing to the performance of Caribbean firms in international markets and strategies available for entering foreign markets will also be examined. The course also reviews international marketing research issues within the context of foreign market decisions.
Management Studies
Faculty of Social Sciences
Compulsory Fees: TTD 1,485.00
Tuition Fees: TTD 3,048.00
- Pre-Requisites: none
- Course Credits: 4
- Assessments: Coursework 60%; Final Examination 40%
- Duration: January 20 – April 11, 2025
- Lecture Time: Mondays 5:00pm – 8:00pm (UTC−04:00)
- Mode of Delivery: Face to Face