The Visual Brand
Adhering to the visual identity created for the UWI brand makes it easy for your audience to connect your programme, event or product with the expertise and reputation of The UWI.
For the most comprehensive and all-encompassing information on The UWI’s Brand Identity, download the University’s Brand Identity Guidelines.
The Crest
The UWI identity consists of two elements: the Coat of Arms and the Wordmark.
Where UWI is a well-known institution, use the crest with the “UWI” acronym. Where UWI is not well-known, use the crest with the full university name. The approved typeface for the wordmark is TRAJAN BOLD.
The UWI Coat of Arms and wordmark supersedes all logos and artwork created by various faculties, departments, units and centres of the university. Ideally, it should be the only symbol used on the university’s print materials, websites, communications and other materials.
Individual faculties, schools, departments or offices should not create their own logo or visual identity, nor should they alter the wording, configuration or appearance of the UWI wordmark.
For information on requests for exemptions from this rule, please see page 17 of the Brand Identity Guidelines.
How to Use the Crest
A minimum amount of free space must be maintained around the crest to ensure that there is no competition with other visual elements.
The UWI Coat of Arms should be at least ¾” for most physical and digital publications. In certain limited cases, such as calling cards, the crest can be ½”.
It should also only appear on solid colour backgrounds, or over images with an semi-transparent layer applied to ensure that the crest stands out.
Horizontal Crest - Full Wordmark
Click to enlarge and save.
Horizontal Crest - Full Wordmark Side-by-Side
Click to enlarge and save.
Vertical - Abbreviated Wordmark
Click to enlarge and save.
Faculty Crests
To download faculty crests, check out our Templates folder.
Typefaces (Fonts)
UWI branding uses three fonts:
- Trajan Bold Pro – font for UWI wordmark
- ITC Bookman – font for letterhead text (identifying text under the crest)
- Myriad Pro – font for body text or can be substituted with ITC Bookman or Futura
Colours
Colour code for the St. Augustine Campus
Pantone 300C
C44 Y63 M7 K0
Faculty Colours
Engineering
Pantone Process Cyan
C100 M0 Y0 K0
Food and Agriculture
Pantone 355C
C100 M0 Y100 K0
Humanities and Education
Pantone 300C
C100 M50 Y0 K0
Law
Pantone Black
C0 M0 Y0 K100
Medical Sciences
Pantone Process Magenta
C0 M100 Y0 K0
Science and Technology
Pantone Process Yellow
C0 M0 Y100 K0
Sport
Pantone 130C
C0 M30 Y100 K0
