Branding & Visual Identity

What is a brand? Everything!

An organisation’s brand is determined by everything it does every day. The UWI brand is more than our name, our logo, our products and services. Our brand is our attitude, our way of doing things, of behaving, of communicating.

Audiences rely on visual and verbal cues to know what they can expect from us—from our logos, colours, images, and writing style, to how we present content and conduct events.

Why is our brand important?

Consistent expression of a brand builds trust in the minds of stakeholders and the wider public. That trust in the overall UWI brand is then extended to our faculties and departments that share our brand identity, and trust guides important business and personal decisions.

The UWI visual identity standards are based on the principles of:

Adhering to the visual identity of the UWI brand makes it easy for your audience to connect your programme, event or product with the expertise and reputation of The UWI.

Become a UWI Brand Ambassador

Branding is everyone’s business, and the more you know about the UWI Brand, the easier (and faster) it becomes to get your marketing and communications projects off the ground!

Whether you are a UWI student, staff member or a partner organisation, to find out how you can apply The UWI’s Brand Identity, download the University’s Brand Identity Guidelines.