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ENTREPRENEURSHIP AND INNOVATION
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MODULE 11 - STRATEGIC MANAGEMENT FOR THE ENTREPRENEUR
Aim
The aim of this module is to emphasize strategic management and business functions
General Objectives
- Strategic Management and business functions: corporate governance, planning and control, marketing, human resources, implementing organizational change,
- Accounting and strategic financial management
- Strategic management of growth strategies and technological innovation
- Development of implementation plans for strategic options
Content
This module emphasizes strategic management and business functions. The module covers corporate governance, planning and control, accounting, financial management, marketing, and human resources. Further, it deals with strategic management of growth strategies, and technological innovation. Students are encouraged to do extensive reading in related literature. A case study, and group assignments will be used.
Learning Objectives
At the end of the module, students will be able to:
- Evaluate strategies for planning, management and control of new ventures.
- Critically assess how to maintain sustainable competitive advantage for the firm
- Identify legal and ethical issues in management of a new venture.
Assignment
Group Case Study
Assessment
Case study will be assessed as Pass/Fail
Evaluation
A written evaluation form will be administered at the end of the module- this will measure the perceived value, and quality of the learning content and teaching method. It will allow for suggestions to be made to the teacher for improvement which will be incorporated into future planning.
Teaching/Learning Strategies
Teaching strategies are essentially based on the use of the Socratic Method. The Socratic Method helps to develop the critical thinking faculty in us. Questions are related to facilitating independent thinking, problem solving, and encouraging students to be involved in discussions. The Socratic Method is more based on learner directed learning and an environment is created in which the student constructs meaning and understanding. So the student understands the why, and further that content assimilation is a means to an end and not the end in itself. My method uses cases and a project. In this course, the project can be part of the Practicum.
Each student is expected to participate in three major activities, all contributing to a greater understanding of entrepreneurship, and innovation for wealth creation.
Lectures and class discussions on the assigned readings. This will ensure a high degree of interaction. A case and / or a module project study, done in groups, with a report on it done by each group. The above will be supplemented with presentations and participation in class discussions.
Resources:
Readings
- Lederer, Chris and Sam Hill, “See Your Brands Through Your Customers’ Eyes. “ Harvard Business Review, June, 2001, 108-116
- Mankins, Michael and Richard Steele, “Turning Great Strategy Into Great Performance,” Harvard Business Review , July-August, 2005, 64-73
- Gabrielsson, Mika, V.H. Manek Kirpalani, P. Dimitratos, , C.A. Solberg, and A. Zucchella, “Born Globals: Propositions to Help Advance the Theory,” International Business Review, accepted for Vol. 17 No. 4, 2008
Equipment:
N/A
