ENTREPRENEURSHIP AND INNOVATION
aim | objectives | content | learning objectives | assignment | assessment | teaching | resources | equipment
MODULE 4 - TECHNOLOGICAL OPPORTUNITIES IN THE GLOBAL MARKET
Aim
The main goal of the module is to provide students an understanding of the technology-enabled trends that will help shape businesses and the economy in coming years.
Technology alone is rarely the key to unlocking economic value: companies create real wealth when they combine technology with new ways of doing business.
Students will obtain an understanding of how information technologies, particularly the Internet and World Wide Web, are affecting today’s’ global business service environments.
General Objectives
- Organize and present a body of knowledge which will facilitate understanding of the material. This will involve using a thematic approach throughout the module.
- Encourage and facilitate questions, requests for clarifications, and discussions
- Utilize the case study approach to test understanding of the material covered in the module.
Content
- Rapid Development of IT
- Historical Context and Impact of IT in Organizations
- Developments in the Application of IT in Organizations
- Introduction to Strategy in Organizations
- The Y-Model for Strategy
- Industry Level Strategy
- Trends in managing relationships
- Distributing co-creation
- Consumers as innovators
- Outsourcing for talent
- Interactive Productivity
- Trends in managing capital and assets
- Expanding automation
- Reviewing the production-delivery relation
- Trends in leveraging information
- Technology in management
- Businesses from information
Learning Objectives
By the end of the module, students will have the knowledge, skills and attitudes indicated below:
Knowledge:
- Identify key technology trends in business
- Explain the concept of organizational strategy
- Explain the rationale for the use of technology in the global market
- State the broad areas of business activity where technology trends are likely to develop
Skills:
- Identify changes in IT infrastructure and architecture
- Examine the relationship between IT and competitive business strategy
Attitudes:
- Reflect on the trends that can start to reshape markets and industries next
- Appreciate the need to explore opportunities in their country to catalyze change and shape the outcome rather than merely react to change.
Assignment
The fact that the module will be delivered in just a 3 hour-period limits the possibilities for assignments. However, during the period, there will be opportunities for analysis and discussion (including a case study) to test whether principles have been grasped. No marks will be awarded.
Assessment
The case study will be assessed as Pass/Fail.
Evaluation
On the last day of the module, students will be asked to complete an evaluation instrument eliciting responses on:
- adequacy of material covered
- effectiveness of teaching methods, and
- usefulness and adequacy of recommended readings
Teaching/Learning Strategies
Combination of lecture, class discussion and analysis, and one case study
Strategies include the use of power point presentations, handouts, and small discussion groups
Resources:
- Yochai Benkler, The Wealth of Networks: How Social Production Transforms Markets and Freedom, Cambridge, MA: Yale University Press, 2006.
- James Surowiecki, The Wisdom of Crowds: Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, New York: Doubleday, 2004.
- Don Tapscott and Anthony D. Williams, Wikinomics: How Mass Collaboration Changes Everything, New York: Portfolio Hardcover, 2006.
- Richard Florida, The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community, and Everyday Life, New York: Basic Books, 2004.
- David Weinberger, Everything Is Mi scellaneous: The Power of the New Digital Disorder, New York: Times Books, 2007.
- Hal R. Varian, Joseph Farrell, and Carl Shapiro, The Economics of Information Technology: An Introduction (Raffaele Mattioli Lectures), New York: Cambridge University Press, 2004.
- Carl Shapiro and Hal R. Varian, Information Rules: A Strategic Guide to the Network Economy, Boston: Harvard Business School Press, 1999
- Castells, M. (1996) The Rise of the Network Society, Oxford: Blackwell.
- Dutton W. (ed.) (2001) Information and Communication Technologies: Visions and Realities, Oxford: Oxford University Press.
Equipment:
N/A
