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ENTREPRENEURSHIP AND INNOVATION

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MODULE 5 - CRITICAL CREATIVE AND COMPLEX THINKING

 

Aim

The aim of this module is to provide a systematic framework for thinking, specifically generating innovative strategies and tools applicable to commercial contexts.

 

General Objectives

 

• Show how to formulate a strategy
• Specify under what conditions the strategy will be judged as a failure
• Explain how a goal is not a strategy
• Compare strategies, especially those of competitors
• Relate strategies to budgets and vice versa
• Institutionalize constructive criticism
• Identify cultural factors that impede hypothesis formation, implementation, and self-criticism

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Content

• Introduction
• Formal Logic vs. Informal Logic
• Analogical Thinking
• Creative Reasoning as Hypothesis Formation
• Discarding Outmoded Forms of Thinking
• Creating and Testing New Ideas
• Connecting Means to Ends
• Finding Allies to Achieve Goals

 

Learning Objectives

Students will be able to:

• Identify the major forms of thought
• Explain where hypothesis formation fits in and how it works
• Identify obstacles to clear thinking
• Formulate a corporate Strategy

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Assignment

Students will present cases and lead class discussion of cases
There will be one in-class presentation and one final case assignment

 

Assessment

• Case presentation will measure the ability to deal with a specific case challenge (30%)
• Final case will measure ability to implement all facets of the course (30%); final case is the final exam and it will be a take-home exam so as to maximize class time
• Class participation (40%)

 

 

Evaluation

After each third of the course students will be asked to asses the Instructor and the instructor can respond.  After each presentation, students will assess each other’s presentations

 

Teaching/Learning Strategies

• Lecture
• Socratic Discussion
• Student Case Presentation

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Resources:

 

Textbooks/Readings
Evan M. Dudik, Strategic Renaissance (American Management Association, 2000)
Edward deBono, Masterthinker’s Handbook (International Center for Creative Thinking, 1985)

1. Introduction
1. Formal Logic
2. Informal Logic
3. Analogical Thinking
4. Creative Reasoning as Hypothesis Formation

• Handouts
  Dudik, Chapters 1 and 2
  DeBono, pp. 1-33

1. Discarding Outmoded Forms of Thinking
   Dudik, chaps. 2-4
   DeBono pp.37-72
2. Creating and Testing New Ideas
   Dudik, chap. 5-6
   DeBono, pp. 73-108
3. Connecting Means to Ends
   Dudik, chap. 7-8
   DeBono, pp. 109-124
4. Finding Allies to Achieve Goals
   Dudik, chaps. 9-10
   DeBono, pp. 125-138
5. Summary and Conclusions
   Dudik chap. 11
   DeBono, pp. 139-150

 

Equipment:

N/A

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