ENTREPRENEURSHIP AND INNOVATION
aim | objectives | content | learning objectives | assignment | assessment | teaching | resources | equipment
MODULE 6 - STRATEGIC POSITIONING: ENTREPRENEURSHIP IN THE KNOWLEDGE ECONOMY
Aim
This module explores creative thinking in the business world environment. The focus is on critical analysis of opportunities for innovative products; and on the understanding of sustainable competitive advantage(SCA) for the organization versus competitors. Students are encouraged to do extensive reading in related literature. A case and group assignments will be used.
General Objectives
Students will be encouraged to:
- Analyze factors that lead to the development of sustainable competitive advantage
- Critically analyse opportunities for Born Global products and services
- Use information, logic and critical thinking to recognize an opportunity and solve entrepreneurial business problems
- Use critical thinking to evaluate strategic situation of one’s organization and competitors
Content
This module explores strategic and creative thinking in the business world environment. The focus is on critical analysis of opportunities for innovative products; and on the understanding of sustainable competitive advantage (SCA) for your organization versus competitors. Students are encouraged to do extensive reading in related literature. A case study and group assignments will be used.
Learning Objectives
At the end of this module students will be able to:
- Identify an opportunity and solve entrepreneurial business problems by use of information, logic and critical thinking
- Analyze the factors that lead to the development of sustainable competitive advantage for the firm
- Evaluate strategic situation of one’s organization and competitors by use of critical thinking
Assignment
Group Case Study
Assessment
The case study will be assessed as Pass/Fail.
Evaluation
A written evaluation form will be administered at the end of the module- this will measure the perceived value, and quality of the learning content and teaching method. It will allow for suggestions to be made to the teacher for improvement which will be incorporated into future planning
Teaching/Learning Strategies
Teaching strategies are essentially based on the use of the Socratic Method.
The Socratic Method helps to develop the critical thinking faculty in us. Questions are related to facilitating independent thinking, problem solving, and encouraging students to be involved in discussions. The Socratic Method is based on learner directed learning and an environment is created in which the student constructs meaning and understanding. So the student understands the why, and further that content assimilation is a means to an end and not the end in itself. The lecturer’s method uses cases and a project. In this course, the project can be part of the Practicum.
Each student is expected to participate in three major activities, all contributing to a greater understanding of entrepreneurship, and innovation for wealth creation.
- Lectures and class discussions on the assigned readings. This will ensure a high degree of interaction.
- A case and/or a module project study, done in groups - a report on it done by each group.
- The above will be supplemented with presentations and participation in class discussions.
Resources:
Readings
- Collins, David and Michael Rukstad, “Can You See What Your Strategy Is ? “ Harvard Business Review, April, 2008, 82-93
- W. Chan Kim and Renee Manborgnee, “Creating New Market Space,” Harvard Business Review, January 1999, 83-93
- Gabrielsson, Mika and V.H. Manek Kirpalani, “Born Globals: How to Reach New Business Space Rapidly,” International Business Review, Vol.13 Issue 5, 2004, 555-571
- Michaelson, Gerald A., (2001) Sun Tzu: The Art of War for Managers, Adams Media Corporation
Equipment:
N/A
