Context and Background
This comprehensive workshop delves deep into the realm of consumer psychology, exploring the psychological drivers behind purchasing decisions. Participants will gain invaluable insights into the factors that shape consumer choices and learn how to apply these principles to develop effective business strategies. Through a blend of theoretical knowledge and practical applications, this course equips attendees with the tools to navigate and thrive in the competitive market. “Mindfluence: Decoding Consumer Psychology for Business Success” is designed to transform understanding of consumer behaviour into actionable strategies for business success.
Learning Objectives for the Workshop
At the end of this workshop, participants will be able to:
- Analyze the psychological factors that influence consumer purchasing decisions.
- Apply consumer psychology principles to develop effective marketing and brand strategies.
- Leverage the power of consumer irrationality to influence preferences and boost sales.
- Design and implement customer engagement initiatives that enhance brand loyalty.
- Evaluate the impact of psychological factors on sales and customer satisfaction.
Key Topics
- Fundamentals of Consumer Psychology
- Leveraging the Illusion of Choice
- Marketing Strategies Informed by Consumer Psychology
- Customer Engagement and Brand Loyalty
Key Takeaways for the Workshop
- Understand Behaviour: Recognize what drives consumer choices for better targeting.
- Engage in Effective Marketing: Use psychology to craft persuasive marketing strategies.
- Boost Sales: Leverage emotional triggers to influence buying decisions.
- Increase Loyalty: Create engagement strategies that foster brand loyalty.
- Improve Results: Measure psychological impact on sales and customer satisfaction.
The Facilitator
Barney Pacheco is a Marketing Lecturer in the Dept. of Management Studies, UWI, St. Augustine. His academic qualifications include an M.Sc. (Administration) from Concordia University and a Ph.D (Marketing) from the University of Colorado, Boulder. His research interests are in the areas of Consumer Psychology, Decision Making and Strategic Brand Management. Barney has extensive experience in consumer behaviour research and has provided consulting services to both Caribbean and Fortune 500 companies in the healthcare, financial and manufacturing sectors using a variety of advanced analytical tools in projects involving brand equity measurement, product awareness and usage tracking, customer satisfaction monitoring and market share analysis. Over the past decade, Barney has also been engaged in delivering executive development programs for leading private sector corporations and governmental organizations in areas such as market planning, strategic pricing and advertising. His research on such topics as country-of-origin effects, SME internationalization strategies and memory and brand judgments have been published in professional peer-reviewed journals and presented at leading regional and international marketing conferences.
Pricing Information
Seminar Fee: TT$3,000/US$430
Discount: Get a 10% group discount.
Applicable to:
- Groups of three or more individuals attending from the same organization
- The UWI campus community
Online credit card payment option (bank charges of 3% applies).
To finalize registration, payment must be received by November 15, 2024.
When and Where
The workshop will be hosted by the Business Development Unit of the Faculty of Social Sciences, The University of the West Indies. It will utilize interactive pedagogy strategies to promote an engaging learning experience. You will be able to join this seminar via Zoom to participate in discussions, interactive presentations, group exercises, resource videos, and valuable articles and case examples.
The workshop will follow the schedule below:
Dates: November 19th, 20th, 21st & 22nd, 2024
Times: 9:30 AM – 12:00 NOON (EC/AST)
Live Lecture via Zoom.
Don’t hesitate to contact Amanda at sta-fssbdu@sta.uwi.edu, or visit https://sta.uwi.edu/fss/business-development-unit for registration details or complete the registration form using the following link: https://uwi.jotform.com/242825151204851