The UWI/FIFA/CIES Public Lecture in Sports Management
Creating and Developing New Sporting Events
The Department of Management Studies presented a public lecture on Saturday 27th January 2018, by Mr. Martin Kaswurm, on "Creating and Developing New Sporting Events."
Mr. Kaswurm is the CEO & Founder of Chaka2 GmbH and Local Assistant, Champions League and Europa League.
View the Lecture on UWI TV here: Part 1 and Part 2
About Martin Kaswurm
Martin Kaswurm is a 31 year old visionary and founder of the sports marketing agency, Chaka 2, headquartered in Salzburg, Austria. In his role as founder and managing director of Chaka2, Martin has become recognized as one of the most creative and innovative experts in finding new products and channels through which to reach audiences.
Brand Marketing and Brand Activation are among the core compounds of Chaka2. Characterized by its unbridled creativity and top notch professionalism, Chaka2 works with some of the biggest brands in the world and carries out over 1,000 events per year for clients such as Red Bull, SAP, Audi, and Adidas.
One of Martin's innovative ideas was the ideation and development of snow volleyball, whose annual tour around many of Europe’s top ski resorts in the winter season makes headlines across the continent. In 2018, snow volleyball will reach new heights with an European Tour, the European Championships and with international stops including Asia.
Martin works closely with his clients in order to provide creative online and offline brand activations, digital solutions, motion production, event organization, sponsorship consultancy and logistics.
Martin has a Bachelor of Science in Sports and Event Management. He attained his FIFA Master in Humanities, Marketing and Sports Law, Master of Arts in 2014. He is a FIFA Master Alumni committee member and has been serving as Vice President since August 2014. In essence, Martin has at least 10 years of experience in Sports Management, structuring and executing sport and marketing events.
