Department of Management Studies

Why Data Analytics?

Data analytics involves the application of quantitative and qualitative procedures to statistical data with the objective of improving organizational performance by providing decision input to business problems.

Professor Paul Dion’s data analytics seminars are specifically designed to give a hands-on approach on tools and techniques in data analytics. The seminar exposes you to an array of topics and includes all course material.  It assumes no previous knowledge in statistical analysis.

What can Data Analytics Do For You

• Identify profitable business tactics and strategies.
• Understand which business factors are the most important in achieving success.
• Identify which market segments are most responsive to the company’s marketing effort.
• Identify which individual buyers are the best targets for marketing efforts.
• Forecast future trends based on past performance: established and new market offerings.

The seminar will equip participants with the requisite skills in using data for better decisions, building company success, enhancing decision-making capacities and using scientific methods to identify business opportunities.

The seminar will also cover many other topics, including how data analytics contributes to business success, types of data, descriptive statistics, market segmentation, cross tabulation, pivot tables, correlations, how to identify and isolate business factors that contribute to competitive advantages, multiple regression analysis, how to identify lucrative buyers, logistic regression, forecasting, bass model, and trend analysis.

About Professor Paul Dion

Paul Dion earned his PhD from the University of Toronto’s Rotman School of Business in Management Studies with a statistics minor. He has published many articles in business journals such as the Journal of Business Research, Industrial Marketing Management, Journal of Purchasing Management, and the Journal of Academy of Marketing Science in the fields of marketing, distribution and logistics. He is a reviewer for several journals specializing in the methodology and statistical analysis area.  Since 2000, his major research area of interest has been in advanced data analytic techniques. He does consulting work for a number of companies and has taught in doctoral programs in Germany, England, Northern Ireland, Thailand (Fulbright specialist fellow 2014) and South Africa as well as at the University of the West Indies (St. Augustine campus), Trinidad. 

Where and When

The seminar takes place on March 13 and 14 from 9am to 4pm at Room 107, Department of Management Studies and is open to the general public. The cost is TT$3,500.

To register, please email: meena.rambocas@sta.uwi.edu or call 662-2002 ext.  82104/82407.