Context and Background
In the digital era, the integration of AI with social media strategies can significantly boost marketing effectiveness. This workshop equips attendees with the knowledge and skills to utilize AI tools for enhancing social media marketing efforts, leading to better audience understanding, targeted content creation, and improved engagement rates.
Learning Objectives for the Workshop
Participants will learn how to:
- Identify key AI tools and their applications in social media marketing.
- Explain how AI can enhance social media strategies and improve audience engagement.
- Assess the effectiveness of AI-driven social media campaigns through performance metrics.
- Design a comprehensive social media marketing plan that integrates AI tools and techniques.
Key Topics
- Introduction to AI in Social Media Marketing: This topic covers the basics of AI, its capabilities, and its potential to revolutionize audience engagement and content creation. Participants will learn about the evolution of AI in marketing and how it can be applied to social media platforms to enhance marketing efforts.
- Tools and Technologies for AI-Enhanced Social Media Strategies: This topic includes an overview of popular AI-driven tools, such as chatbots, predictive analytics, and content creation tools. Participants will gain hands-on experience with these tools, learning how to implement them effectively in their social media campaigns.
- Measuring and Optimizing AI-Driven Campaigns: Participants will learn how to measure key performance indicators (KPIs) and use data analytics to assess campaign success. The session will also cover strategies for optimizing campaigns based on performance metrics, ensuring continuous improvement and maximizing ROI.
The Facilitator
Juma is the Co-founder and Executive Creative Director of Relate Studios, specializing in Relationship-Led Strategic Marketing & Production. With over two decades of experience in various creative fields, including photography, graphic design, and video production, Juma is an award-winning content creator. Recognized for his contributions to digital photography training in the Caribbean, Juma received the Caribbean Tech Innovators award in 2013. Currently, he focuses on helping businesses develop content strategies to build lasting customer relationships and stand out online. Focused on helping businesses develop effective content strategies, Juma shares valuable insights on marketing and content creation through his social media platforms. He hosts “The Useful Content Creation Show” and the “Useful Content Podcast.
Pricing Information
Seminar Fee: TT$2,800/US$400
Discount: Get a 10% group discount.
Applicable to:
- Groups of three or more individuals attending from the same organization
- The UWI campus community
Online credit card payment option (bank charges of 3% applies).
When and Where
The workshop will be hosted by the Business Development Unit of the Faculty of Social Sciences, The University of the West Indies. It will utilize interactive pedagogy strategies to promote an engaging learning experience. You will be able to join this seminar via Zoom to participate in discussions, interactive presentations, group exercises, resource videos, and valuable articles and case examples.
The workshop will follow the schedule below:
Dates: August 22nd, 23rd, 26th and 27th 2024
Times: 5:00 PM –7:30 PM (EC/AST)
Live Lecture via Zoom.
Don’t hesitate to contact Amanda at sta-fssbdu@sta.uwi.edu, or visit https://sta.uwi.edu/fss/business-development-unit for registration details or complete the registration form using the following link: