Context
In today’s dynamic and competitive business landscape, understanding consumer behaviour is not just a valuable asset but a necessity for sustainable growth and success. The “Profitable Insights: Understanding Consumer Power Seminar” is designed to empower professionals like you with the knowledge and strategies required to harness the immense potential of consumer understanding. In this seminar, we delve deep into the intricacies of consumer behaviour, uncovering the critical drivers behind their decisions. Through engaging sessions and practical insights, you’ll not only gain a comprehensive grasp of consumer psychology but also learn how to leverage this knowledge effectively for your business advantage.
Learning Objectives
At the end of the seminar, participants will:
- Understand Consumer Behavior: Explore factors influencing consumer behavior and decision-making.
- Identify Consumer Segments: Master segmenting consumers for tailored marketing strategies.
- Use Market Research: Learn to leverage research for consumer insights and trends.
- Optimize Offerings: Strategically fine-tune products and services to boost revenue.
- Enhance Marketing: Acquire techniques for impactful campaigns, driving sales and profitability.
Practical Key Takeaways
Upon completion of this workshop, participants will be able to:
- Consumer Understanding: A deep understanding of the factors driving consumer behavior and decision-making processes.
- Effective Segmentation: The ability to identify and target specific consumer segments for more impactful marketing.
- Data Utilization: Skills in collecting, analyzing, and leveraging market research data for data driven decision-making.
- Optimization Strategies: Strategies to optimize product and service offerings to align with consumer preferences and boost revenue.
- Enhanced Marketing: Techniques for crafting compelling marketing campaigns that resonate with consumers, leading to improved sales and profitability.
The Facilitator
Mrs. Betty Ann Noreiga Mollineau, Marketing & Export Planning Professional
Betty-Ann Noreiga-Mollineau is an accomplished Marketing & Export Planning Professional with over 25 years of expertise in Senior Management, Marketing, Sales, and Destination Marketing. Her career includes roles as Marketing Manager, Communications & Export Promotions Manager, offering extensive training and experience in local and export marketing. She possesses a unique blend of skills, including consumer insights and destination marketing. With a track record of success in market entry for local and regional products, she excels in exporting to diverse markets, leveraging virtual tools, agents, and consultants. Mrs. Noreiga-Mollineau is also well-versed in digital and mass media, making her a valuable asset in crafting and promoting products and services.
Pricing Information
Workshop Fee: TT$2,800/US$400
- Discount: Get a 10% group discount. Applicable to:
- Groups of three or more individuals attending from the same organization
- The UWI campus community
Online payment option (bank charges of 3% applies).
When and Where
The workshop will be hosted by the Business Development Unit of the Faculty of Social Sciences, The University of the West Indies. It will utilize interactive pedagogy strategies to promote an engaging learning experience. You will be able to join this workshop via Zoom to participate in discussions, interactive presentations, group exercises, resource videos, and valuable articles and case examples. The workshop will follow the schedule below:
Dates: 25th, 26th, 30th and 31st October, 2023
Time: 9:30 AM – 12:00 PM AST
Live Lecture via Zoom.
Don’t hesitate to contact Amanda at sta-fssbdu@sta.uwi.edu, or visit https://sta.uwi.edu/fss/business-development-unit for registration details or complete the registration form using the link below.