BSc Marketing (Special)

Faculty: Faculty of Social Sciences – FSS

Department: Management Studies – MGMT

Level: BACHELOR OF SCIENCE (BSc) – BSc

Description:

What influences consumers to choose one product over another? And how do you keep customers loyal to a brand? This programme includes general courses on economics, statistics, accounting, management and statistics, as well as specialised courses on e-commerce, market research, business strategy and policy, international marketing, integrated marketing communication and entrepreneurial studies.

CSEC Minimum passes: 5

CSEC Mandatory: English Language, Mathematics

CAPE Minimum passes: 2

Career Opportunities: Management Consulting; Human Resources; Business Management; Small Business Management; Information Technology; Industrial Relations; Marketing; Operations Management; Finance; International Relations; Advertising and Public Relations