The Campus hosted the launch of the Honourable Minister of Trade, Investment and Tourism, Kama Maharaj’s book, ‘Building a World-Class Brand on a Shoestring Budget: A Memoir,’ on November 3rd, 2025. In his book, Minister Maharaj shared insights into his journey as he overcame several obstacles en route to developing Sacha Cosmetics and growing it into a globally recognised brand. The book depicted the Minister as a transformative figure in the beauty industry, courageously advocating for women of colour. It illustrated how driving meaningful and impactful change demands determination, resilience, and a refusal to accept defeat.
The Honourable Satyakama Maharaj, Minister of Trade, Investment and Tourism, addresses attendees at the launch of his book, ‘Building a World-Class Brand on a Shoestring Budget’ at The UWI St Augustine Campus