In a world where billions of hours are spent on social media daily, businesses and organizations struggle to harness its potential effectively. Despite the massive volume of content generated, much of it lacks utility and fails to translate into tangible results for businesses. This workshop challenges conventional approaches to social media marketing, emphasizing a shift from prioritizing virality to focusing on value. Participants will explore strategies to create meaningful connections with their audience, drive engagement, and ultimately convert followers into loyal customers.
Participants will learn how to:
At the end of the workshop, participants will be able to:
Juma is the Co-founder and Executive Creative Director of Relate Studios, specializing in Relationship-Led Strategic Marketing & Production. With over two decades of experience in various creative fields, including photography, graphic design, and video production, Juma is an award-winning content creator. Recognized for his contributions to digital photography training in the Caribbean, Juma received the Caribbean Tech Innovators award in 2013. Currently, he focuses on helping businesses develop content strategies to build lasting customer relationships and stand out online. Focused on helping businesses develop effective content strategies, Juma shares valuable insights on marketing and content creation through his social media platforms. He hosts "The Useful Content Creation Show" and the "Useful Content Podcast".
Workshop Fee: TT$2,800/US$400
Online payment option (bank charges of 3% applies).
The workshop will be hosted by the Business Development Unit of the Faculty of Social Sciences, The University of the West Indies. It will utilize interactive pedagogy strategies to promote an engaging learning experience. You will be able to join this workshop via Zoom to participate in discussions, interactive presentations, group exercises, resource videos, and valuable articles and case examples.
The workshop will follow the schedule below:
Dates: May 14th, 15th, 16th & 17th, 2024
Times: 5:00 PM – 7:30 PM (EC/AST)
Live Lecture via Zoom.
Don't hesitate to contact Amanda at sta-fssbdu@sta.uwi.edu, or visit https://sta.uwi.edu/fss/business-development-unit for registration details or complete the registration form using the following link below: