Effective Business Communication for Big Success

Communication is life. In a world that is at the pinnacle of interconnectivity via communication across all platforms, it is imperative to understand how to effectively communicate in all aspects of your life. In particular, understanding organizational communication and communicating in a post-pandemic era is of paramount importance to be competitive.

This workshop will focus on improving written, verbal and nonverbal skills. Participants can expect to explore communication from writing basics to advanced principles of persuasion, influence, and motivation through writing. Individuals will be exposed to different writing styles and uncover varying business communication channels including frequency, mode, and measurement. This workshop also teaches how to effectively analyze audiences and implement appropriate writing techniques to align styles and approaches to the varying requirements.

This highly interactive 2-day workshop is designed to give participants complete exposure to the fundamentals of effective verbal and written communication methods and styles in the current business environment.

Learning Objectives

At the end of the workshop, participants will possess the relevant knowledge and skills to be able to:

  • Analyze and evaluate audience/purpose/situation as they apply to business writing context
  • Understand and apply principles for effective business writing
  • Prepare materials that motivate others to take action
  • Apply processes (research, invention, writing, revision, and editing) in writing tasks
  • Incorporate analytical /technical data in the form of charts, graphs, etc.
  • Design accurate and visually appealing documents.

Practical Key Takeaways

  • Upon completion of this workshop participants will be able to:
    • Understand and apply the communication process
    • Align your business writing to the intended audience and purpose of the document
    • Develop a framework to become more strategic in professional written communication
    • Create persuasive internal and external business documents, emails and reports
    • Plan, draft and edit business documents such as emails, memos, letters and reports
    • Package complex information in a clear, concise and attractive manner
    • Write professionally and confidently using the appropriate style and tone

The Topics that will be covered include:

Day 1
​Key Topics

  • Communication fundamentals
  • Audience Analysis- alignment with the reader/viewer
  • Business communication- channels, frequency, mode, measurement
  • Writing for purpose: practice makes perfect (breakout sessions)

Day 2
Key Topics

  • Writing in a digital world
  • Designing -The big picture overall design
  • Presenting - The verbal & non-verbal
  • Reflecting & Reinforcing

The Facilitator

Mrs. Wynell Gregorio- Director, Marketing & Communications at The University of the West Indies

Mrs. Wynell Gregorio is a passionate Marketing and Communications leader with over 20 years distinguished experience is various industries. Her future focused and data driven approach to Marketing and Communications is deliberate; she believes it will ensure that her contribution evolves with the market and always remains relevant. As Director of the Marketing and Communications Office at the St. Augustine Campus of The UWI, she works with a dynamic team developing strategic marketing campaigns; systemising reputational and crisis management; campaigning for improved internal communications and employee engagement; and works to entrench a culture of market research to drive decision making. Her success in Higher Education marketing draws heavily from her experience in Corporate Communications and Marketing which spanned the Finance, Manufacturing, Retail and Telecommunications industries. Mrs. Gregorio is also a Director in one of the Caribbean’s leading Market Research firms

Pricing Information

Workshop Fee: TT$1,400/US$200

  • Discount: Get a 10% group discount. Applicable to: 
    • Groups of three or more individuals attending from the same organization
    • The UWI campus community

Online payment option (bank charges of 3% applies).

When and Where

The workshop will be hosted by the Business Development Unit of the Faculty of Social Sciences, The University of the West Indies. It will utilize interactive pedagogy strategies to promote an engaging learning experience. You will be able to join this workshop via Zoom to participate in discussions, interactive presentations, group exercises, resource videos, and valuable articles and case examples. The workshop will follow the schedule below:

Dates:  June 14th & 15th  

Time: 9.00 AM – 12.00 PM AST: Live Lecture via Zoom.

Don't hesitate to contact Dalaiah or Vidiya at sta-fssbdu@sta.uwi.edu, or click for registration details.

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