Growing Your Business by Going Global

Context and Background

This seminar is specifically designed to provide manufacturing organizations in the region, exporters, entrepreneurs and potential exporters with the tools and knowledge to successfully begin exporting/growing their current exports. Large, Medium and Small enterprises will benefit from this comprehensive and practical approach to the exporting process. The seminar will enable participants to understand how to develop a strategic, customized approach to exporting and ultimately grow their businesses.

Learning Objectives for the seminar

Participants will learn how to:

• Examine the internal and external elements that influence exporting activities
• Establish target markets based on examination and country potential
• Investigate and explore the process involved in selecting, administering and monitoring agents and/or distributors
• Generate a captivating Export Plan

Key Take-Aways

At the end of the seminar, participants will be able to:

• Examine and evaluate their organization’s export market readiness
• Develop the skills to identify and evaluate market entry options against company’s objectives, capabilities and strategic intent.
• Connect and partner with identified stakeholders including agents or distributors
• Identify barriers to entry, including non- tariff barriers, regulatory, legal, political and cultural issues.
• Implement budget management practices
• Develop a successful Export Plan

Key Topics

Session 1

Topics:

• Evaluate the Export Market Readiness
• Identify the Export Checklists
• What are the Benefits of Exporting?
• Is Exporting the best decision for you or (your business)?
• Is your Product/Service suitable for the target Markets identified?
• The difference between operating in the export market vs the domestic market

Session 2

Topics:

• Market research in the identified market
• ​How to identify the best market
• Identify Social & business Culture
• ​Identify and develop a Value Proposition
• ​Conduct competitor analysis

Session 3

Topics:

• Developing an Export Plan
• Steps in Developing an Export Plan
• Elements of an Export Plan

Session 4

Topics:

• Working Session

The Facilitator

Betty-Ann Noreiga-Mollineau is an Export Planning Professional having held the position of Marketing Manager, Communications & Export Promotions Manager with extensive local and export marketing training, experiences and competencies. Mrs. Noreiga-Mollineau possesses a unique and well-focused mix of experiences which spans over 25 years in the related field of Senior Management, Local, Regional and Extra Regional Marketing, Industrial & FMCG Sales, Locally Manufactured Products, services and Destination Market. Communications Media, Public Relations and Advertising. Excellent Digital Media & Mass Media Experience. Mrs. Noreiga-Mollineau’s adept understanding of consumer insights which is necessary in the crafting and marketing of a workable product or service is coupled with her expertise in destination marketing. She has been very successful in the market entry of local and regional products into new and emerging markets having mastered exporting process across the multi-cultural Caribbean, Latin America and other international markets utilizing virtual tools, agents and consultants. 

Pricing Information

Seminar Fee: TT$2,800/US$400

• •Discount: Get a 10% group discount. Applicable to:
  • Groups of three or more individuals attending from the same organization
  • The UWI campus community
• Online payment option (bank charges of 3% applies).

When and Where

The seminar will be hosted by the Business Development Unit of the Faculty of Social Sciences, The University of the West Indies. It will utilize interactive pedagogy strategies to promote an engaging learning experience. You will be able to join this seminar via Zoom to participate in discussions, interactive presentations, group exercises, resource videos, and valuable articles and case examples.

The seminar will follow the schedule below:

Dates: November 2nd, 3rd, 8th & 9th, 2022
Times: 9:30 AM – 12:00 Noon (EC/AST)

Live Lecture via Zoom.

Don't hesitate to contact Dalaiah at sta-fssbdu@sta.uwi.edu, or visit https://sta.uwi.edu/fss/business-development-unit  for registration details or complete the registration form using the following link: https://uwi.jotform.com/222616034086855