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The Covid-19 pandemic has radically transformed the way consumers and businesses conduct daily transactions. The world has been catapulted into a digital environment which is perfectly poised for Marketing professionals and any business owner to use the digital tools to chart the course of their business success when done right.
The workshop is organized into two core modules which will provide participants with an initial introduction to digital marketing and online customer engagement. A key focus of the workshop is on establishing relevant KPIs to measure the impact of a digital marketing campaign.
The topics covered in this seminar will enable the participants of the course to optimize their performance using digital marketing in the following ways:
The workshop provides maximum coverage of key areas needed to navigate and measure your performance in the digital landscape to be one step ahead of your competitors.
|Module 1||Module 2|
|Defining your Content Niche||Introduction to SEO and Keywords|
|Developing a Framework for Content Marketing||Using Social Media for Content Marketing|
|The Art & Science of Developing Brand Stories||Content Marketing Analytics and Tracking|
|Rules and Tips for Great Content Writing||Content Marketing ROI|
Dr. Barney Pacheco is a Marketing Lecturer in the Department of Management Studies, The University of the West Indies, St. Augustine. His academic qualifications include an M.Sc. (Administration) from Concordia University and a Ph.D (Marketing) from the University of Colorado, Boulder. His research interests are in the areas of Consumer Psychology, Decision Making and Strategic Brand Management.
Barney has extensive experience in consumer behaviour research and has provided consulting services to both Caribbean and Fortune 500 companies in the healthcare, financial and manufacturing sectors using a variety of advanced analytical tools in projects involving brand equity measurement, product awareness and usage tracking, customer satisfaction monitoring and market share analysis.
Over the past decade, Barney has also been engaged in delivering executive development programs for leading private sector corporations and governmental organizations in areas such as market planning, strategic pricing and advertising. His research has been published in several professional peer-reviewed journals and presented at regional and international marketing conferences. When not working, he spends time listening to music, enjoying good food and agonizing over the West Indies cricket team.
Seminar Fee: TT$2,800/US$400
Online payment option available
The seminar will be hosted by the Business Development Unit of the Faculty of Social Sciences, The University of the West Indies. You will be able to join this seminar via Zoom to participate in discussions, receive hands-on exercises, and interact with the facilitator. The seminar will follow the schedule below:
Dates: November 23rd, 24th, 30th November and December 1st
Time: 5.00 PM – 7.00 PM AST: Live Lecture via Zoom.